Market structure
·Trade.gov supporting context
Cross-border market share
30%
Shows imported assortment and foreign competition matter.
Figure in context
Cross-border purchases are large enough to matter strategically for pricing, assortment, and platform competition.
This changes competitive interpretation. Imported assortment and foreign platforms are material to the market, so domestic-only framing would be misleading.
Time scope
2025 guide context
Source basis
Trade.gov supporting context
What this tells you
This changes competitive interpretation. Imported assortment and foreign platforms are material to the market, so domestic-only framing would be misleading.
What not to do with it
This is strategically important, but it does not tell you which categories or buyer segments are most exposed without report context.
Related figures
Adjacent numbers that add context without drowning the value.