Statistics
Structured market anchors that can become reusable monetizable units across topic pages, reports, and buyer workflows.
Live statistic objects
Exposure is now explicit in the content model, so Insight can decide deliberately what stays free, what becomes preview, and what becomes premium as the data layer grows.
THB 5.43T
Thailand e-commerce value
Official ETDA anchor for the size of Thailand's e-commerce market in 2022.
Time scope: 2022
Sources: Electronic Transactions Development Agency (ETDA)
Open statistic →
THB 5.96T
2023 e-commerce forecast
ETDA forecast that kept the market-growth story credible without pretending all sources are the same basis.
Time scope: 2023 forecast
Sources: Electronic Transactions Development Agency (ETDA)
Open statistic →
58.21%
Retail and wholesale share
Retail and wholesale is the biggest industry block inside ETDA's surveyed e-commerce value stack.
Time scope: 2022
Sources: Electronic Transactions Development Agency (ETDA)
Open statistic →
25.94%
Marketplace share
Marketplaces are the leading online sales channel, but not enough to describe Thailand as a one-channel market.
Time scope: 2022 survey results
Sources: Electronic Transactions Development Agency (ETDA)
Note: ETDA also shows websites/apps at 23.60% and social media at 22.25%.
Open statistic →
50%
B2C share of transactions
Trade.gov's mix keeps B2C in front, ahead of B2B and B2G in reported e-commerce transactions.
Time scope: guide publication context
Sources: U.S. International Trade Administration
Open statistic →
43.5M
Online consumers
Useful market-reach anchor for buyer sizing, even though it sits on a different basis from ETDA's baht market total.
Time scope: 2023-2025 context in published guide
Sources: U.S. International Trade Administration
Open statistic →
$22B
2023 GMV
Trade.gov's GMV reference is a supporting market-size signal, not a replacement for ETDA's baht series.
Time scope: 2023
Sources: U.S. International Trade Administration
Open statistic →
>80%
Mobile share of online sales
Thailand's digital commerce behaviour is decisively mobile-led, which matters for platform, funnel, and conversion design.
Time scope: 2025 guide context
Sources: U.S. International Trade Administration
Open statistic →
30%
Cross-border market share
Cross-border purchases are large enough to matter strategically for pricing, assortment, and platform competition.
Time scope: 2025 guide context
Sources: U.S. International Trade Administration
Open statistic →
2.48B txns
PromptPay monthly volume
PromptPay scale is a strong proxy for digital payment behaviour around Thai commerce flows.
Time scope: January 2026
Sources: Bank of Thailand
Open statistic →
THB 4.90T
PromptPay monthly value
Payment-rail value shows just how large digitally mediated transaction behaviour has become in Thailand.
Time scope: January 2026
Sources: Bank of Thailand
Note: Payment-system proxy, not a direct e-commerce total.
Open statistic →
Free statistic objects
Open anchors that help buyers understand the market fast and trust the source base.
THB 5.43T
Thailand e-commerce value
Official ETDA anchor for the size of Thailand's e-commerce market in 2022.
Time scope: 2022
Sources: Electronic Transactions Development Agency (ETDA)
Open statistic →
THB 5.96T
2023 e-commerce forecast
ETDA forecast that kept the market-growth story credible without pretending all sources are the same basis.
Time scope: 2023 forecast
Sources: Electronic Transactions Development Agency (ETDA)
Open statistic →
58.21%
Retail and wholesale share
Retail and wholesale is the biggest industry block inside ETDA's surveyed e-commerce value stack.
Time scope: 2022
Sources: Electronic Transactions Development Agency (ETDA)
Open statistic →
43.5M
Online consumers
Useful market-reach anchor for buyer sizing, even though it sits on a different basis from ETDA's baht market total.
Time scope: 2023-2025 context in published guide
Sources: U.S. International Trade Administration
Open statistic →
$22B
2023 GMV
Trade.gov's GMV reference is a supporting market-size signal, not a replacement for ETDA's baht series.
Time scope: 2023
Sources: U.S. International Trade Administration
Open statistic →
Preview statistic objects
Public-facing surfaces that can later support richer gated charts, benchmark tables, and buyer workflows.
25.94%
Marketplace share
Marketplaces are the leading online sales channel, but not enough to describe Thailand as a one-channel market.
Time scope: 2022 survey results
Sources: Electronic Transactions Development Agency (ETDA)
Note: ETDA also shows websites/apps at 23.60% and social media at 22.25%.
Open statistic →
50%
B2C share of transactions
Trade.gov's mix keeps B2C in front, ahead of B2B and B2G in reported e-commerce transactions.
Time scope: guide publication context
Sources: U.S. International Trade Administration
Open statistic →
>80%
Mobile share of online sales
Thailand's digital commerce behaviour is decisively mobile-led, which matters for platform, funnel, and conversion design.
Time scope: 2025 guide context
Sources: U.S. International Trade Administration
Open statistic →
30%
Cross-border market share
Cross-border purchases are large enough to matter strategically for pricing, assortment, and platform competition.
Time scope: 2025 guide context
Sources: U.S. International Trade Administration
Open statistic →
2.48B txns
PromptPay monthly volume
PromptPay scale is a strong proxy for digital payment behaviour around Thai commerce flows.
Time scope: January 2026
Sources: Bank of Thailand
Open statistic →
THB 4.90T
PromptPay monthly value
Payment-rail value shows just how large digitally mediated transaction behaviour has become in Thailand.
Time scope: January 2026
Sources: Bank of Thailand
Note: Payment-system proxy, not a direct e-commerce total.
Open statistic →