Insight

Consumer Electronics Retail

~THB 355B CE retail; Power Buy, Com7 (SET: COM7), IT City, Jaymart dominate modern trade; Shopee/Lazada/TikTok Shop livestream ~30%

Last updated: Live coverage

Reports in this sector

2

Market profiles

0

Cited sources

28

Primary-grade share

86%

Key statistics

Public reference figures, each linked to source-level context.

FY2024
~THB 355B

Thailand consumer electronics retail size

Com7, IT, JMART filings, channel triangulation

FY2024
~35%

Modern-trade chains share

SET filings, retailer disclosures

FY2024
~30%

Online channel share

Shopee, Lazada, TikTok Shop disclosures

FY2024
#1 listed

Com7 listed retailer rank

SET filings, IT, JMART)

FY2024
~18%

Brand monobrand share

Brand disclosures, channel triangulation

Available reports

Thailand Consumer Electronics Retail Market Intelligence

Thai consumer electronics retail ~THB 355B. Power Buy, Com7 Banana/Studio7/iStudio, IT City, Jaymart dominate modern trade; online (Shopee, Lazada, TikTok Shop) ~30%.

Thailand Smartphone Retail Distribution Deep Dive

Thai smartphone retail ~THB 180B. Samsung 28%, Apple 22%, Xiaomi 16%, OPPO/Vivo/realme 22%, other 12%. Com7 Studio7/iStudio, Jaymart, Power Buy, IT City, telco bundle.

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Full sector report

Thailand Consumer Electronics Retail Market Intelligence

21 min read · 2026 Edition

Preview report·$99
Consumer Electronics Retail · Insight