Insight

Reference

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Supporting source

·Preview

Online channel share

~30%

As ofFY2024·Sources3·Supporting

Online (Shopee, Lazada, TikTok Shop) is Thailand's fastest-growing consumer electronics channel, with TikTok Shop livestream the disruptive new layer.

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Figure in context

Online (Shopee, Lazada, TikTok Shop) is Thailand's fastest-growing consumer electronics channel, with TikTok Shop livestream the disruptive new layer.

Online (Shopee, Lazada, TikTok Shop) is Thailand's fastest-growing consumer electronics channel, with TikTok Shop livestream the disruptive new layer.

Time scope

FY2024

Source basis

Supporting source

Interpretation notes

What this tells you

Online (Shopee, Lazada, TikTok Shop) is Thailand's fastest-growing consumer electronics channel, with TikTok Shop livestream the disruptive new layer.

What not to do with it

Use the linked report for interpretation and keep basis differences explicit.

Related figures

Adjacent numbers that add context without drowning the value.

FY2024
~THB 355B

Thailand consumer electronics retail size

Com7, IT, JMART filings, channel triangulation

FY2024
~35%

Modern-trade chains share

SET filings, retailer disclosures

FY2024
#1 listed

Com7 listed retailer rank

SET filings, IT, JMART)

FY2024
~18%

Brand monobrand share

Brand disclosures, channel triangulation

Report context

Thailand Consumer Electronics Retail Market Intelligence

Thai consumer electronics retail ~THB 355B annually (~USD 10B). Channel mix: modern-trade electronics chains ~35% (Power Buy, Com7 Banana, Studio7, iStudio, BaNANA, IT City SET: IT, Jaymart SET: JMART, Jaymart Mobile), online ~30% (Shopee, Lazada, TikTok Shop livestream is fastest-growing), brand monobrand ~18% (Apple Premium Reseller, Samsung Experience, Xiaomi, OPPO, Vivo), traditional, independent ~12%, telco, operator ~5%. Listed: Com7 (SET: COM7) is largest listed electronics retailer; IT City (SET: IT), Jaymart (SET: JMART) complete listed set. BNPL, hire-purchase, trade-in ecosystems, TikTok Shop livestream disruption are key dynamics.

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Atlas actors in this figure's reports

Profiles covered in the report that cite this number.

Central Retail Corporation

Omnichannel incumbent defending digital share against marketplace platforms.

Lazada (Alibaba International)

Alibaba's efficiency story inside an AIDC segment that's still burning cash for AliExpress and Trendyol.

Shopee (Sea Limited)

Regional marketplace pace-setter that flipped Shopee to segment profit in 2025 while doubling the Monee loan book.

Online channel share · Insight