Software & SaaS
~THB 50B market growing 12-15%; MNC dominant (Microsoft, Salesforce, SAP, AWS, GCP); Thai SaaS (FlowAccount, Peak, 1Tools); G-Able, Metro, Samart SIs
Last updated: Live coverage
Reports in this sector
2
Market profiles
0
Cited sources
31
Primary-grade share
90%
Key statistics
Public reference figures, each linked to source-level context.
Thailand SaaS Market Size
ETDA Digital Economy Survey, depa, IDC Thailand
SaaS Adoption Among Thai Mid-Market Firms
depa Digital Transformation Survey, ETDA, BOI
depa Smart City Programme Annual Budget
depa Annual Report, MDES Budget Statement
Wisesight Social Listening Market Presence
Wisesight company disclosures, industry interviews
FlowAccount Thai SME Subscriber Base
FlowAccount company disclosures, Techsauce, Crunchbase
Thailand software industry value (2020-2024)
Digital Economy Promotion Agency, The Story Thailand, Nation Thailand
Thailand public-cloud end-user spend split (2024)
Gartner Worldwide Public Cloud Forecast, DigiTech ASEAN Thailand, IDC Asia-Pacific cloud tracker
Hyperscaler Thailand cloud-and-AI investment commitments
AWS Thailand region announcement, Microsoft Thailand investment release, Google Cloud Thailand region launch, Light Reading data-center coverage
FlowAccount and PEAK SME accounting users
FlowAccount LinkedIn and corporate site, Beacon VC portfolio disclosure, PEAK Account corporate site
DEPA Thai digital industry total value (2024)
Digital Economy Promotion Agency, The Story Thailand
Thai SaaS gross margin benchmarks
SET listed-software issuer filings, DEPA Software Industry Survey, Beacon VC / Krungsri Finnovate portfolio benchmarks
AI/ML adoption among Thai SET-100
National Innovation Agency, DEPA Digital Density Survey, McKinsey State of AI Asia-Pacific
Thailand cybersecurity spend (2020-2025)
Gartner Thailand Information Security Forecast, Mordor Intelligence Thailand Cybersecurity Market, Bank of Thailand IT risk supervision data
Available reports
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Full sector report
Thailand Software & SaaS Market Intelligence
11 min read Β· 2026 Edition