Tourism & Travel
Thailand ran 35.54M international arrivals through its gates in 2024 at THB 1.67T of receipts — 89% of the 2019 peak, with a TAT 2025 target of 39M. This brief tracks MOTS, TAT arrival and receipts series, source-market concentration on China, Malaysia, India, the listed operator stack (AOT, MINT, CENTEL, AAV, BA, DUSIT), the July 2024 visa-free expansion to 93 countries, and the draft Entertainment Complex Business Act that shapes the 2026–2031 scenario band.
Last updated: April 2026
Reports in this sector
3
Market profiles
48
Cited sources
49
Primary-grade share
80%
Key statistics
Public reference figures, each linked to source-level context.
2024 international arrivals
Ministry of Tourism and Sports, Immigration Bureau, UN Tourism cross-check
2024 international receipts
Tourism Authority of Thailand, Bank of Thailand BOP
TAT 2025 arrivals target
TAT 2025 Tourism Target Announcement
China source-market share
Ministry of Tourism and Sports, Immigration Bureau
AOT passenger traffic
Airports of Thailand FY2024 Form 56-1
Visa-free countries
Ministry of Foreign Affairs / Cabinet Resolution
Tourism direct GDP share
NESDC, NSO Tourism Satellite Account
Thailand international tourist arrivals (2019-2024)
Ministry of Tourism and Sports, Tourism Authority of Thailand, Department of Immigration
Thailand international tourism receipts (2019-2024)
Ministry of Tourism and Sports, Bank of Thailand Balance of Payments, TAT
Thailand tourism source-market mix (2024)
Ministry of Tourism and Sports, TAT market intelligence
Chinese tourist arrivals to Thailand (2019-2024)
MOTS Arrivals Report, TAT, National Tourism Administration of China
Top Thai destinations by international visitor share
TAT Provincial Tourism Statistics, MOTS, Airports of Thailand
Average international tourist length of stay
Ministry of Tourism and Sports, TAT International Tourist Survey
Tourism Authority of Thailand annual marketing budget
Bureau of Budget Thailand, TAT annual report, Ministry of Tourism and Sports
Thailand national hotel occupancy rate
Thai Hotels Association, Bank of Thailand business sentiment survey, STR Thailand
Market profiles in this sector
48 free profiles tied to reports, filings, regulations, and source-backed context.
Available reports
What this report covers
Volume and receipts
MOTS monthly arrivals (35.54M 2024, +26.3% YoY), TAT international receipts (THB 1.67T), BOT balance-of-payments cross-check, NESDC tourism GDP contribution, and the TAT 2025 target of 39M arrivals / THB 3.5T combined receipts.
Operators
Airports of Thailand (SET: AOT) ~119M FY2024 passengers; Minor International (SET: MINT) THB 150–160B group revenue via NH Hotel Group; Central Plaza Hotels (SET: CENTEL); Dusit Thani (SET: DUSIT); Asia Aviation (SET: AAV) 21–22M passengers; Bangkok Airways (SET: BA).
Regulation, demand
July 2024 Cabinet Resolution expanding visa-free entry to 93 countries at 60 days; Tourism Business and Guide Act B.E. 2551; Foreign Business Act B.E. 2542 Schedule 3; draft Entertainment Complex Business Act (Jan 2025 cabinet-approved).
Full sector report
Thailand Tourism & Travel Market Intelligence
33 min read · 2026 Edition