Tourism & Travel

Thailand ran 35.54M international arrivals through its gates in 2024 at THB 1.67T of receipts — 89% of the 2019 peak, with a TAT 2025 target of 39M. This brief tracks MOTS, TAT arrival and receipts series, source-market concentration on China, Malaysia, India, the listed operator stack (AOT, MINT, CENTEL, AAV, BA, DUSIT), the July 2024 visa-free expansion to 93 countries, and the draft Entertainment Complex Business Act that shapes the 2026–2031 scenario band.

Last updated: April 2026

Reports in this sector

3

Market profiles

48

Cited sources

49

Primary-grade share

80%

Key statistics

Public reference figures, each linked to source-level context.

FY2024
35.54M

2024 international arrivals

Ministry of Tourism and Sports, Immigration Bureau, UN Tourism cross-check

FY2024
THB 1.67T

2024 international receipts

Tourism Authority of Thailand, Bank of Thailand BOP

2025 target
39M

TAT 2025 arrivals target

TAT 2025 Tourism Target Announcement

FY2024
18.9%

China source-market share

Ministry of Tourism and Sports, Immigration Bureau

FY2024 (Oct 2023–Sep 2024)
~119M

AOT passenger traffic

Airports of Thailand FY2024 Form 56-1

July 2024
93

Visa-free countries

Ministry of Foreign Affairs / Cabinet Resolution

FY2024
6–8%

Tourism direct GDP share

NESDC, NSO Tourism Satellite Account

2019-2024
~35.5M (2024)

Thailand international tourist arrivals (2019-2024)

Ministry of Tourism and Sports, Tourism Authority of Thailand, Department of Immigration

2019-2024
~THB 1.67T (2024)

Thailand international tourism receipts (2019-2024)

Ministry of Tourism and Sports, Bank of Thailand Balance of Payments, TAT

FY2024
China ~19%

Thailand tourism source-market mix (2024)

Ministry of Tourism and Sports, TAT market intelligence

2019-2024
~6.73M (2024)

Chinese tourist arrivals to Thailand (2019-2024)

MOTS Arrivals Report, TAT, National Tourism Administration of China

FY2024
Bangkok ~40%

Top Thai destinations by international visitor share

TAT Provincial Tourism Statistics, MOTS, Airports of Thailand

FY2024
~8.5 nights

Average international tourist length of stay

Ministry of Tourism and Sports, TAT International Tourist Survey

FY2024
~THB 5-6B (FY2024)

Tourism Authority of Thailand annual marketing budget

Bureau of Budget Thailand, TAT annual report, Ministry of Tourism and Sports

FY2024
~71% (2024)

Thailand national hotel occupancy rate

Thai Hotels Association, Bank of Thailand business sentiment survey, STR Thailand

Market profiles in this sector

48 free profiles tied to reports, filings, regulations, and source-backed context.

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Company/operator

Agoda (Booking Holdings)

Bangkok-headquartered OTA, Booking Holdings subsidiary; dominant in Asian inbound and domestic Thai online travel with 2 million-plus global property listings.

1 report
Company/operator

Airbnb Thailand

Airbnb's Thailand operation; platform hosts approximately 100,000 active listings across Bangkok, Phuket, Chiang Mai, and Koh Samui for short-term vacation rentals.

1 report
Company/operator
SET:AOT

Airports of Thailand

Thailand's gateway monopoly — every international visitor flies through an AOT airport.

19 reports
Company/operator

Ao Po Grand Marina

Phuket east-coast marina serving superyacht, charter, and Phang Nga Bay marine tourism.

1 report
Company/operator
SET:AAV

Asia Aviation

Thailand's largest low-cost carrier — Thai AirAsia out of Don Mueang, 21–22M FY2024 passengers.

8 reports
Government

Ayutthaya Historical Park (UNESCO World Heritage)

UNESCO World Heritage Site comprising the ruins of Thailand's second capital (1351-1767); managed by the Fine Arts Department under the Ministry of Culture.

2 reports
Government

Ban Chiang Archaeological Site (UNESCO World Heritage)

UNESCO World Heritage Site in Udon Thani province; the most important Bronze Age settlement in Southeast Asia, inscribed 1992.

1 report
Company/operator
SET:BA

Bangkok Airways

Regional premium carrier with structural Samui-Airport pricing power.

14 reports
Government

Yaowarat Chinatown Tourism Cluster (Bangkok)

TAT-promoted Yaowarat Chinatown destination cluster in Bangkok; one of Asia’s most visited urban Chinatowns drawing street-food, gold-trade, and cultural-heritage tourists.

1 report
Company/operator

Big Blue Diving Koh Tao

One of Koh Tao's largest PADI-accredited dive centres, offering recreational and technical dive training to international divers on Thailand's premier scuba destination island.

1 report
Government

BMA Loi Krathong Programme (Annual Chao Phraya Programming)

Bangkok Metropolitan Administration’s annual Loi Krathong river-festival programming along the Chao Phraya, featuring light-and-sound shows, krathong markets, and coordinated waterway management for an estimated 1-2 million participants.

1 report
Company/operator

Boat Lagoon Phuket Marina

Phuket marina and marine-services complex supporting yacht repair, berthing, and tourism operations.

1 report
Company/operator

Booking.com Thailand (Booking Holdings)

Booking Holdings' flagship OTA platform in Thailand; dominant in international inbound hotel bookings with 50,000-plus Thai property listings across all accommodation tiers.

1 report
Company/operator
SET:CENTEL

Central Plaza Hotels

Thailand-weighted premium hotel operator — Centara brand plus the CRG food-service franchise anchor.

11 reports
Government

Chiang Mai Yi Peng and Lantern Festival

Chiang Mai’s annual Yi Peng sky-lantern festival, held each November on the full moon of the second month of the Lanna calendar, attracting 100,000-plus international visitors and generating an estimated THB 1.5B in festival-period tourism spend.

1 report
Company/operator

Crystal Dive Resort Koh Tao

Major PADI Five Star Instructor Development Centre on Koh Tao offering dive courses, accommodation, and liveaboard trips from one of the island's most established dive resorts.

2 reports
Company/operator
SET:DUSIT

Dusit Thani

Listed Thai luxury hotel operator mid-redevelopment — Dusit Central Park mixed-use complex with Central Pattana.

7 reports
Government

Department of Fine Arts Thailand (DoFA)

Thai Ministry of Culture department overseeing heritage conservation, national museums, ancient-monument protection, and cultural-site management.

2 reports
Company/operator

Grab and LINE MAN Ride-Hailing Duopoly (Thailand)

Thailand’s two-player app-based ride-hailing duopoly, Grab (Grab Holdings, NASDAQ: GRAB) and LINE MAN Wongnai, controlling an estimated 85-90% of app-dispatched private-car and motorbike-taxi trips in Bangkok as of 2024.

1 report
Government

Grand Palace and Wat Phra Kaew

Thailand's most-visited cultural landmark; former royal residence and home of the Emerald Buddha, managed by the Bureau of the Royal Household.

1 report
Government

Royal Thai Immigration Bureau

Thai immigration authority under Royal Thai Police; processed 35M+ international arrivals in 2024 across 134 immigration checkpoints.

4 reports
Company/operator

King Power Mahanakhon Bangkok

Bangkok observation-deck and landmark tourism attraction.

1 report
Government

Lumpinee Muay Thai Stadium

Royal Thai Army-owned Muay Thai stadium in Bangkok; the world's most prestigious Muay Thai venue by fighter rankings and title recognition.

2 reports
Company/operator

Mae Fah Luang Foundation / Doi Tung Development Project

Royal foundation operating the Doi Tung highland development project in Chiang Rai; integrates sustainable agriculture, coffee, handicrafts, and eco-tourism.

2 reports
Company/operator

Master Divers Koh Tao

Established Koh Tao dive centre offering PADI and SSI dive courses, fun dives, and technical diving, known for small group sizes and instructor-quality focus.

2 reports
Company/operator
SET:MINT

Minor International

Thailand's largest listed hotel group — 550+ properties across 56+ countries via NH Hotel Group, Anantara, and Avani.

25 reports
Company/operator

Bangkok Motorbike-Taxi Network (DLT-Licensed)

Bangkok’s licensed motorbike-taxi operator network, regulated by the Department of Land Transport since 2003, covering approximately 80,000 licensed riders across 6,000-plus registered stands serving last-mile urban mobility.

1 report
Government

Wat Mangkon Kamalawat (MRT Wat Mangkon)

Historic Chinese-Thai Buddhist temple in Bangkok’s Yaowarat Chinatown, served by MRT Wat Mangkon station opened 2019; major pilgrimage and cultural-tourism destination.

1 report
Company/operator

Nana Plaza Entertainment Complex Bangkok

Bangkok's largest adult-entertainment complex on Sukhumvit Soi 4; a three-storey purpose-built nightlife venue cluster with over 30 bars.

1 report
Government

National Office of Buddhism (ONB)

Thai government body under the Office of the Prime Minister overseeing the administration of Theravada Buddhism, monastic affairs, and temple governance nationwide.

2 reports
Company/operator

PADI Asia Pacific (Bangkok Regional HQ)

PADI's Asia Pacific regional headquarters in Bangkok, overseeing dive certification standards, member dive centre accreditation, and instructor training across Southeast Asia and the Pacific.

1 report
Asset/place

Patpong Entertainment District Bangkok

Bangkok's oldest and most internationally recognised adult-entertainment and night-market district in Silom; a structural node in Bangkok's nightlife tourism economy.

1 report
Asset/place

Pattaya Walking Street Entertainment District

Pattaya's kilometre-long pedestrianised nightlife strip; the largest adult-entertainment district outside Bangkok and a major node in Thailand's coastal tourism economy.

1 report
Asset/place

Phuket Bangla Road Entertainment District

Patong Beach's primary nightlife and entertainment strip; Phuket's largest adult-entertainment and nightlife district drawing mass-market inbound tourists.

1 report
Company/operator

Phuket Yacht Haven Marina

Major Phuket marina serving yacht berthing, charter, and Andaman marine-tourism demand.

2 reports
Government

Rajadamnern Stadium

Crown Property Bureau-administered Muay Thai stadium on Rajadamnern Nok Avenue; one of Bangkok's two premier Muay Thai venues since 1945.

3 reports
Company/operator

Royal Phuket Marina

Phuket marina, lifestyle, and property development serving yacht tourism and high-end leisure demand.

1 report
Government

Royal Thai Police Anti-Human Trafficking Division

Specialised Royal Thai Police unit enforcing anti-human trafficking laws across entertainment, labour, and migration sectors; coordinates with DSI and international law-enforcement partners.

1 report
Company/operator

Sea Bees Diving Phuket

Phuket's long-established PADI Five Star dive operator offering day trips to the Similan and Surin Islands and liveaboard diving across the Andaman Sea.

1 report
Government

Si Thep Historical Park (UNESCO World Heritage 2023)

Thailand's newest UNESCO World Heritage Site, inscribed September 2023; Dvaravati-era ancient city in Phetchabun province managed by the Fine Arts Department.

1 report
Company/operator

Similan Islands Liveaboard Dive Fleet

The collective of liveaboard dive vessels operating multi-day expeditions to the Similan Islands National Marine Park in Thailand's Andaman Sea, one of Asia's top liveaboard diving destinations.

1 report
Asset/place

Soi Cowboy Entertainment District Bangkok

Bangkok's mid-Sukhumvit adult-entertainment strip between Asok and Phrom Phong; compact cluster of bars and nightlife venues popular with international tourists.

1 report
Government

Tak Krathong Sai Festival

Tak province’s distinctive Loi Krathong variant using coconut-shell krathongs strung on bamboo poles and floated down the Ping River, a TAT-promoted cultural-tourism attraction since the 1990s.

1 report
Company/operator

Udon Thani Thai-Vietnamese Community Cluster

Udon Thani’s established Thai-Vietnamese community, descended from Ho Chi Minh-era refugees, operating a cultural-tourism cluster including Vietnamese-style restaurants, a Chinatown market area, and proximity to the UNESCO World Heritage Site of Ban Chiang.

1 report
Government

UNESCO Nuad Thai Inscription 2019

UNESCO Intangible Cultural Heritage inscription of Nuad Thai (traditional Thai massage) in 2019; anchors Thailand's global wellness-export and soft-power positioning.

1 report
Company/operator

Vietnamese Inbound Tourist Segment (Thailand)

Vietnamese travellers to Thailand, the fastest-growing ASEAN source market in 2023-2024, reaching approximately 900,000 arrivals annually and spending above the ASEAN tourist average.

1 report
Government

Yaowarat Chinatown Street-Food Zone (TAT-Promoted)

Bangkok’s Yaowarat-Chinatown street-food precinct, designated by TAT as a UNESCO Creative City of Gastronomy anchor site and among Asia’s most-visited night-market destinations.

2 reports
Government

Yaowarat Chinese-Buddhist Temples Cluster (Wat Mangkon Kamalawat, Wat Traimit)

The principal Chinese-Buddhist temple cluster in Bangkok’s Chinatown, anchored by Wat Mangkon Kamalawat (Dragon Lotus Temple, established 1871) and Wat Traimit (home of the world’s largest solid-gold Buddha).

1 report

Available reports

Thailand Tourism & Travel Market Intelligence

Thailand pulled 32.97M international arrivals in 2025 after a 35.54M 2024 rebound, with foreign-tourism receipts of THB 1.54T in 2025. AOT runs the gateway, Minor International anchors listed hotels, and the Entertainment Complex Act plus expanded visa-free regime define the 2026–2031 scenario band.

Thailand Airline, Airport Revenue & Concession Deep Dive

Thai aviation: Thai Airways, Bangkok Airways, Thai AirAsia, Thai Vietjet, Nok carry ~80% Thai-origin seat. AoT ~120-150M passenger; concession, duty-free, retail.

Thailand Chinese Inbound Tourism Deep Dive

Chinese tourism is Thai tourism's single biggest variable. 11M (2019) → 7M (2024) → 9-10M (2025E). Visa-free, airline connectivity, Alipay/WeChat economics.

What this report covers

Volume and receipts

MOTS monthly arrivals (35.54M 2024, +26.3% YoY), TAT international receipts (THB 1.67T), BOT balance-of-payments cross-check, NESDC tourism GDP contribution, and the TAT 2025 target of 39M arrivals / THB 3.5T combined receipts.

Operators

Airports of Thailand (SET: AOT) ~119M FY2024 passengers; Minor International (SET: MINT) THB 150–160B group revenue via NH Hotel Group; Central Plaza Hotels (SET: CENTEL); Dusit Thani (SET: DUSIT); Asia Aviation (SET: AAV) 21–22M passengers; Bangkok Airways (SET: BA).

Regulation, demand

July 2024 Cabinet Resolution expanding visa-free entry to 93 countries at 60 days; Tourism Business and Guide Act B.E. 2551; Foreign Business Act B.E. 2542 Schedule 3; draft Entertainment Complex Business Act (Jan 2025 cabinet-approved).

Full sector report

Thailand Tourism & Travel Market Intelligence

33 min read · 2026 Edition

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Tourism & Travel · Insight