Reference
·Supporting source
Tourism Authority of Thailand annual marketing budget
~THB 5-6B (FY2024)
TAT's annual marketing and overseas-office operating budget ran at approximately THB 5-6 billion in FY2024 per Bureau of Budget allocations, of which roughly THB 3-3.5B targeted overseas market campaigns. Top spend regions included Greater China, ASEAN, Northeast Asia (Japan, South Korea), India and the Middle East, and selected European markets. The budget is a fraction of Singapore Tourism Board's per-arrival spend but punches above its weight on social-media-driven destination branding. The 2025 budget reportedly was held flat or modestly down.
Figure in context
TAT's annual marketing and overseas-office operating budget ran at approximately THB 5-6 billion in FY2024 per Bureau of Budget allocations, of which roughly THB 3-3.5B targeted overseas market campaigns. Top spend regions included Greater China, ASEAN, Northeast Asia (Japan, South Korea), India and the Middle East, and selected European markets. The budget is a fraction of Singapore Tourism Board's per-arrival spend but punches above its weight on social-media-driven destination branding. The 2025 budget reportedly was held flat or modestly down.
TAT's annual marketing and overseas-office operating budget ran at approximately THB 5-6 billion in FY2024 per Bureau of Budget allocations, of which roughly THB 3-3.5B targeted overseas market campaigns. Top spend regions included Greater China, ASEAN, Northeast Asia (Japan, South Korea), India and the Middle East, and selected European markets. The budget is a fraction of Singapore Tourism Board's per-arrival spend but punches above its weight on social-media-driven destination branding. The 2025 budget reportedly was held flat or modestly down.
Time scope
FY2024
Source basis
Supporting source
Interpretation notes
What this tells you
TAT's annual marketing and overseas-office operating budget ran at approximately THB 5-6 billion in FY2024 per Bureau of Budget allocations, of which roughly THB 3-3.5B targeted overseas market campaigns. Top spend regions included Greater China, ASEAN, Northeast Asia (Japan, South Korea), India and the Middle East, and selected European markets. The budget is a fraction of Singapore Tourism Board's per-arrival spend but punches above its weight on social-media-driven destination branding. The 2025 budget reportedly was held flat or modestly down.
What not to do with it
Use the linked report for interpretation and keep basis differences explicit.
Related figures
Adjacent numbers that add context without drowning the value.
2024 international arrivals
Ministry of Tourism and Sports, Immigration Bureau, UN Tourism cross-check
2024 international receipts
Tourism Authority of Thailand, Bank of Thailand BOP
TAT 2025 arrivals target
TAT 2025 Tourism Target Announcement
China source-market share
Ministry of Tourism and Sports, Immigration Bureau
AOT passenger traffic
Airports of Thailand FY2024 Form 56-1
Visa-free countries
Ministry of Foreign Affairs / Cabinet Resolution
Report context
Atlas actors in this figure's reports
Profiles covered in the report that cite this number.