Insight

Automotive & EV Supply Chain

Thailand produced 1.47M vehicles in 2024 — ASEAN's largest assembly base by volume, 57% exported — while BEV share of new-car registrations hit ~16%, the highest in the region. This brief tracks FTI, DLT, BOI EV3.5 data, the Japanese incumbent stack (Toyota, Honda, Isuzu, Mitsubishi), Chinese entrants (BYD, GWM, MG/SAIC, Changan, Neta, GAC Aion), listed Tier-1 suppliers (AH, SAT, STANLY, DELTA), and the 2027 EV-policy cliff.

Last updated: April 2026

Reports in this sector

5

Market profiles

13

Cited sources

78

Primary-grade share

78%

Key statistics

Public reference figures, each linked to source-level context.

FY2024
1.47M

2024 vehicle production

Federation of Thai Industries Automotive Industry Club

FY2024
~16%

2024 BEV share of new passenger-car registrations

Department of Land Transport, Thailand Automotive Institute, IEA Global EV Outlook 2025

2024–2027
THB 100K

BOI EV3.5 consumer subsidy

Thailand Board of Investment, Excise Department

FY2024
~USD 27B

HS 87 export value

UN Comtrade, Thai Customs Department

July 2024 onward
150K

BYD Thailand BEV capacity

BYD disclosures, BOI quarterly applications, EEC Office

FY2024
450–500K

Toyota Thailand production

Toyota Motor Thailand, FTI production release

FY2024
230–250K

Isuzu D-Max pickup production

Isuzu Motors Thailand, FTI production release

2020-2024 (FTI series)
~1.47M units (2024)

Thailand total vehicle production (2020-2025)

Federation of Thai Industries Automotive Industry Club, Thai Automotive Institute, MarkLines

2021-2024
~13-15% (2024)

BEV share of Thailand new passenger car sales

Department of Land Transport, Federation of Thai Industries, Electric Vehicle Association of Thailand

2023-2024
BYD ~40K (2024)

BYD, MG, GWM Thailand BEV sales (2023-2024)

AutoLife Thailand, MarkLines, EVAT registration tracker, BYD/SAIC/GWM company disclosures

2024-2027 cumulative target
~725K BEV units cumulative

BOI EV3.5 production target (2026)

Thailand Board of Investment EV3.5 announcement, Bangkok Post automotive coverage, NESDC

2023-2024
~45-50%

Thailand share of ASEAN vehicle production

ASEAN Automotive Federation, MarkLines, Thai Automotive Institute

2022-2024
~12,000 (2024)

Thailand EV charging points installed

Electric Vehicle Association of Thailand, Department of Alternative Energy Development and Efficiency, National EV Policy Committee

FY2024
~35-38%

Toyota Motor Thailand domestic market share

FTI Automotive Industry Club, Toyota Motor Thailand, MarkLines

FY2024
~USD 22-25B (2024)

Thailand auto parts and components export value

Thai Customs Department, Federation of Thai Industries, Thai Auto-Parts Manufacturers Association

FY2024
~1 GWh

EA Amita Phase 1 Li-ion cell capacity

EA Amita 56-1, Energy Absolute disclosures

FY2025
~150k vehicles/yr

BYD Thailand Rayong capacity

BYD Thailand, BOI EV3.5, The Nation Thailand

FY2024
~70%

Cell share of battery pack cost

BloombergNEF battery, IEA Global EV Outlook

FY2024
$115/kWh

BNEF industry-average battery pack price

BloombergNEF 2024 battery price survey

FY2030 target
30% by 2030

Thailand 30@30 BEV target

BOI EV3.5, TEVMA, FTI Automotive

Market profiles in this sector

13 free profiles tied to reports, filings, regulations, and source-backed context.

Browse Market Atlas →
Company/operator
SET:AH

AAPICO Hitech

Listed Thai Tier-1 with the most diverse customer mix — Toyota, Isuzu, Honda, Ford, GWM.

6 reports
Company/operator

B-Quik Thailand

Thailand's largest tyre and auto-service chain; operates 350-plus service centres nationwide under the B-Quik brand.

2 reports
Company/operator
HKEX:1211 / SZSE:002594 (parent)

BYD Thailand

BYD's first overseas BEV plant — 150K-unit Rayong capacity opened July 2024, largest Chinese auto FDI in Thailand.

13 reports
Company/operator

Cockpit (CKPT) Thailand — RMA Group

Automotive aftermarket parts and accessories retailer in Thailand operated under the RMA Group; trades under the Cockpit brand.

2 reports
Company/operator
SET:DELTA

Delta Electronics (Thailand)

Listed EV power-electronics, charging-infrastructure supplier — the single clearest BEV-content beneficiary at SET scale.

9 reports
Company/operator

Honda Automobile (Thailand)

Japanese incumbent most pressured by Chinese BEV entrants — Prachinburi consolidation underway.

4 reports
Company/operator

Hyundai Motor Thailand

Thai arm of Hyundai Motor Group; distributes Hyundai passenger cars and operates Hyundai Mobility Manufacturing Thailand (HMMT) EV assembly in Chonburi.

1 report
Company/operator

Isuzu Motors (Thailand)

Isuzu's global pickup manufacturing hub — 230–250K D-Max units FY2024.

3 reports
Company/operator

Kia Motors Thailand

Thai distributor of Kia passenger vehicles, a subsidiary brand of Hyundai Motor Group; competing in SUV and EV segments.

1 report
Company/operator

Mitsubishi Motors Thailand

Pickup (Triton) and SUV (Pajero Sport) export platform — Japanese Tier-2 incumbent.

3 reports
Company/operator
SET:SAT

Somboon Advance Technology

Listed Thai Tier-1 — pickup-chassis-dominant; insulates short-term, BEV-transition risk medium-term.

5 reports
Company/operator
SET:STANLY

Thai Stanley Electric

Automotive lighting Tier-1 — BEV-neutral positioning across ICE, HEV, and BEV platforms.

5 reports
Company/operator

Toyota Motor Thailand

Thailand's largest OEM by volume — Hilux pickup, Corolla Cross HEV at 450–500K FY2024 units.

6 reports

Available reports

Thailand Automotive & EV Supply Chain Market Intelligence

Thailand produced 1.47M vehicles in 2024 — ASEAN's largest assembly base, 57% exported — while BEV share of new-car sales hit ~16%. The EV transition is policy-driven (BOI EV3.5) and mixing the operator stack: Japanese incumbents (Toyota, Honda, Isuzu) dominate ICE while Chinese entrants (BYD, GWM, MG, Changan, Neta, GAC Aion) now own the local BEV category. Thai Tier-1s (AH, SAT, Stanley, Thai Summit, Delta) are mid-pivot.

Thailand Auto Parts Supply Chain Deep Dive

Thai auto parts ~USD 20-25B export. Tier 1 Denso, Aisin, Bridgestone, Michelin, AAPICO, Somboon, Thai Summit; thousands of Tier 2-3. ICE→EV transition, Japan-China OEM shift.

Thailand Car Rental, Leasing, Hertz Avis Deep Dive

Thai car rental, leasing ~THB 35-50B. Hertz, Avis, Budget, Sixt short-term, ASAP (SET: ASAP) operating lease, Krungsri Auto, Tisco fleet, Grab/Bolt ride-hailing.

Thailand EV Battery Supply Chain Deep Dive

Thai EV battery supply chain — EA Amita, BYD Rayong, SVOLT, Delta, NuovoPlus, GPSC. Cell, pack, BMS localisation; BOI EV3.5 incentive stack; $75-110/kWh cost envelope.

Thailand Motorcycle, 2-Wheel, EV Bike Deep Dive

Thai motorcycle ~1.7-2M unit sales, ~25-28M fleet. Honda dominant ~75-80%, Yamaha ~14-16%, Kawasaki/Suzuki, EV emerging Chinese-led. Grab/foodpanda delivery rider.

What this report covers

Volume and BEV transition

FTI vehicle production (1.47M 2024), DLT registrations (BEV share ~16% in 2024, highest in ASEAN per IEA 2025), HS 87 exports (~USD 27B), and the 2025–2027 policy window.

Operators

Toyota Motor Thailand (450–500K FY2024), Isuzu (230–250K D-Max hub), Honda (150–170K, Prachinburi consolidation), Mitsubishi, BYD (150K Rayong), GWM (former GM plant), MG/SAIC, Changan, Neta, GAC Aion; listed Tier-1s AH, SAT, STANLY, DELTA.

Regulation, demand

BOI EV3.5 package (2024-2027), 2% BEV excise tax, EEC incentives, 1:2 to 1:3 import-to-local-production quota, Excise Department subsidy tracking, EPPO charging infrastructure, 2027 policy cliff uncertainty.

Full sector report

Thailand Automotive & EV Supply Chain Market Intelligence

32 min read · 2026 Edition

Read report·$99
Automotive & EV Supply Chain · Insight