Reference
·Primary source
Toyota Motor Thailand domestic market share
~35-38%
Toyota Motor Thailand commands roughly 35-38% of domestic new car sales as of 2024 per FTI Automotive Industry Club registration data, anchored by the Hilux 1-tonne pickup, Yaris, Corolla Cross HEV, and Camry. Isuzu sits second at ~18-20% on commercial vehicles, Honda third at ~10-12%. The Chinese BEV brands (BYD, MG, GWM) have eroded Toyota share at the entry level but Toyota retains a near-monopoly in HEV (hybrid) crossover and 1-tonne pickup categories.
Figure in context
Toyota Motor Thailand commands roughly 35-38% of domestic new car sales as of 2024 per FTI Automotive Industry Club registration data, anchored by the Hilux 1-tonne pickup, Yaris, Corolla Cross HEV, and Camry. Isuzu sits second at ~18-20% on commercial vehicles, Honda third at ~10-12%. The Chinese BEV brands (BYD, MG, GWM) have eroded Toyota share at the entry level but Toyota retains a near-monopoly in HEV (hybrid) crossover and 1-tonne pickup categories.
Toyota Motor Thailand commands roughly 35-38% of domestic new car sales as of 2024 per FTI Automotive Industry Club registration data, anchored by the Hilux 1-tonne pickup, Yaris, Corolla Cross HEV, and Camry. Isuzu sits second at ~18-20% on commercial vehicles, Honda third at ~10-12%. The Chinese BEV brands (BYD, MG, GWM) have eroded Toyota share at the entry level but Toyota retains a near-monopoly in HEV (hybrid) crossover and 1-tonne pickup categories.
Time scope
FY2024
Source basis
Primary source
Interpretation notes
What this tells you
Toyota Motor Thailand commands roughly 35-38% of domestic new car sales as of 2024 per FTI Automotive Industry Club registration data, anchored by the Hilux 1-tonne pickup, Yaris, Corolla Cross HEV, and Camry. Isuzu sits second at ~18-20% on commercial vehicles, Honda third at ~10-12%. The Chinese BEV brands (BYD, MG, GWM) have eroded Toyota share at the entry level but Toyota retains a near-monopoly in HEV (hybrid) crossover and 1-tonne pickup categories.
What not to do with it
Use the linked report for interpretation and keep basis differences explicit.
Related figures
Adjacent numbers that add context without drowning the value.
2024 vehicle production
Federation of Thai Industries Automotive Industry Club
2024 BEV share of new passenger-car registrations
Department of Land Transport, Thailand Automotive Institute, IEA Global EV Outlook 2025
BOI EV3.5 consumer subsidy
Thailand Board of Investment, Excise Department
HS 87 export value
UN Comtrade, Thai Customs Department
BYD Thailand BEV capacity
BYD disclosures, BOI quarterly applications, EEC Office
Toyota Thailand production
Toyota Motor Thailand, FTI production release
Report context
Atlas actors in this figure's reports
Profiles covered in the report that cite this number.