Advertising & Marketing Services

~THB 130B ad-spend; digital ~45% > TV ~30% > OOH ~12%; global networks (WPP, Publicis, Dentsu) dominate enterprise; VGI OOH listed leader; Tellscore, AnyMind creator

Last updated: Live coverage

Reports in this sector

Market profiles

Cited sources

Primary-grade share

68%

Key statistics

Public reference figures, each linked to source-level context.

FY2024

~THB 130B

Thai ad-spend

MAAT, Nielsen Thailand, SCB EIC

FY2024

~45%

Digital share of Thai ad-spend

MAAT, Nielsen Thailand

FY2024

~30%

TV share of Thai ad-spend

MAAT, Nielsen Thailand

FY2024

~12%

OOH, cinema share of ad-spend

MAAT, VGI 56-1, Plan B disclosures

FY2024

5 holdcos

Global network concentration on enterprise mandates

Holdco 10-K, MAAT

Market profiles in this sector

2 free profiles tied to reports, filings, regulations, and source-backed context.

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Company/operator

SET:PLANB

Plan B Media

Listed Thai OOH operator with airport, highway, regional inventory; sports-marketing, digital-signage arms.

2 reports

Company/operator

SET:VGI

VGI Global Media

Listed Thai OOH leader; BTS SkyTrain, mall-network inventory; BTS Group subsidiary.

2 reports

Available reports

Thailand Advertising & Marketing Services Market Intelligence

Thai ad-spend ~THB 130B. Digital ~45% > TV ~30% > OOH ~12%. Global networks (WPP, Publicis, Dentsu) dominate enterprise; VGI OOH-listed leader; Tellscore, AnyMind creator-commerce.

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VGI Global Media: OOH and BTS Passenger Monetisation

VGI Public Company (SET: VGI), the BTS Group out-of-home media arm, reported FY2024/25 services and sales revenue of THB 5,219M (+8.4% YoY) with FY net profit of THB 501M.

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Full sector report

Thailand Advertising & Marketing Services Market Intelligence

24 min read · 2026 Edition

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