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Reference

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Supporting source

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Global network concentration on enterprise mandates

5 holdcos

As ofFY2024·Sources2·Supporting

WPP, Publicis, Dentsu, IPG, and Omnicom control the majority of enterprise advertising mandates in Thailand. Most Thai P&L disclosure is rolled into group filings — independent visibility limited.

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Figure in context

WPP, Publicis, Dentsu, IPG, and Omnicom control the majority of enterprise advertising mandates in Thailand. Most Thai P&L disclosure is rolled into group filings — independent visibility limited.

WPP, Publicis, Dentsu, IPG, and Omnicom control the majority of enterprise advertising mandates in Thailand. Most Thai P&L disclosure is rolled into group filings — independent visibility limited.

Time scope

FY2024

Source basis

Supporting source

Interpretation notes

What this tells you

WPP, Publicis, Dentsu, IPG, and Omnicom control the majority of enterprise advertising mandates in Thailand. Most Thai P&L disclosure is rolled into group filings — independent visibility limited.

What not to do with it

Use the linked report for interpretation and keep basis differences explicit.

Related figures

Adjacent numbers that add context without drowning the value.

FY2024
~THB 130B

Thai ad-spend

MAAT, Nielsen Thailand, SCB EIC

FY2024
~45%

Digital share of Thai ad-spend

MAAT, Nielsen Thailand

FY2024
~30%

TV share of Thai ad-spend

MAAT, Nielsen Thailand

FY2024
~12%

OOH, cinema share of ad-spend

MAAT, VGI 56-1, Plan B disclosures

Report context

Thailand Advertising & Marketing Services Market Intelligence

Thai advertising, marketing services ~THB 130B annually (MAAT, Nielsen Thailand, SCB EIC). Digital ~45% (search, social, programmatic, video) overtook TV ~30%; OOH ~12% (VGI BTS, Plan B, mall); radio, print ~8%. Global networks dominate enterprise mandates: WPP Thailand (Ogilvy, Grey, Mindshare, GroupM), Publicis Thailand (Leo Burnett, Saatchi, Starcom), Dentsu Thailand (Dentsu X, Carat, iProspect), IPG, Omnicom. Thai independents lead digital, creator execution: Rabbit Digital, IM Thailand, Wisesight, Tellscore, AnyMind. VGI Global (SET: VGI) is the listed OOH anchor (BTS SkyTrain, mall). Nielsen, Dataxet, Wisesight own measurement, social listening. PDPA, NBTC, OCPB, FDA regulate ad targeting, broadcast, regulated categories.

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Atlas actors in this figure's reports

Profiles covered in the report that cite this number.

Plan B Media

Listed Thai OOH operator with airport, highway, regional inventory; sports-marketing, digital-signage arms.

VGI Global Media

Listed Thai OOH leader; BTS SkyTrain, mall-network inventory; BTS Group subsidiary.

Boon Rawd Brewery / Singha Corporation

Thailand's oldest brewery; private family-held; Singha, Leo beer, Purra water; ~30-35% Thai beer share.

Thai Beverage (ThaiBev)

TCC Group beverage flagship; Chang beer, SangSom spirits, F&N, Oishi; FY2024 revenue ~THB 290B; SGX-listed.

Global network concentration on enterprise mandates · Insight