Insight

Tobacco

~THB 150B tobacco market; TOAT (Tobacco Authority of Thailand) state monopoly on domestic manufacturing; PMI, JTI, BAT imported cigarettes dominant

Last updated: Live coverage

Reports in this sector

2

Market profiles

5

Cited sources

25

Primary-grade share

88%

Key statistics

Public reference figures, each linked to source-level context.

FY2024
~THB 150B

Thai tobacco retail value

TOAT, Excise Department, Euromonitor

FY2024
~35%

Philip Morris Thailand market share

Excise Department, Euromonitor, manufacturer filings

FY2024
~15%

TOAT state monopoly market share

TOAT annual report, MOF

2025
THB 1.25 / cigarette

Cigarette excise per stick

Excise Department, MOPH, TRC

FY2024
~10-15%

Illicit cigarette trade share

Excise Department, Customs, industry estimates

Market profiles in this sector

5 free profiles tied to reports, filings, regulations, and source-backed context.

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Company/operator

British American Tobacco Thailand (BAT)

Thai market presence of British American Tobacco across cigarette and nicotine-product competition.

1 report
Government

Excise Department Thailand — Tobacco

Thai excise authority setting tobacco tax, stamp, and enforcement rules for cigarettes and nicotine products.

2 reports
Company/operator

Japan Tobacco International Thailand (JTI)

Thai market presence of Japan Tobacco International in imported cigarette and tobacco-product competition.

3 reports
Company/operator

Philip Morris Thailand

Thai operating footprint of Philip Morris International across cigarettes and smoke-free tobacco products.

3 reports
Company/operator

Tobacco Authority of Thailand (TOAT)

State tobacco enterprise producing and distributing cigarettes under Thailand's excise-regulated market.

4 reports

Available reports

Thailand Cigarette, Tobacco Export Deep Dive

Thai cigarette, tobacco ~THB 80-100B, 25-30B sticks volume. TTM state ~52%, PMI ~25%, JTI ~18%. Excise, Health Tax, Tobacco Control, e-cig ban, smuggling.

Thailand Tobacco Market Intelligence

Thai tobacco ~THB 150B. TOAT state monopoly; PMI, JTI, BAT imported dominant. Heavy excise, plain packaging. Vape/IQOS banned. Illicit trade ~10%.

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Full sector report

Thailand Tobacco Market Intelligence

13 min read · 2026 Edition

Preview report·$99
Tobacco · Insight