Insight

Consumer Products & FMCG

FMCG covers the packaged-goods, beverage, personal-care, and household industries that compete for daily consumer spend. Modern trade is deep in urban areas; traditional trade still carries meaningful share outside the big cities. Cross-border brand incursion and channel shift into e-commerce are the most active current dynamics.

Sectors

6

Market profiles

30

Published reports

13

Cited sources

166

Sectors in this industry

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👗

Fashion Retail & Apparel Brands

Live

~THB 280B fashion, apparel; Central Retail Robinson, Tops, Supersports; Pomelo D2C; Shein, TikTok Shop disruption

Reports

2

Profiles

2

Sources

25

🧼

Personal Care & Household FMCG

Live

~THB 150B personal care, household FMCG; OSP (Osotspa), ICC, DDD listed; MNC dominance (Unilever, P&G, Nestlé, Colgate, Johnson's)

Reports

2

Profiles

7

Sources

23

🍺

Beverages

Live

~THB 430B; ThaiBev, Boon Rawd beer/spirits duopoly; OSP, CBG, ICHI, SSC listed non-alc; MNC soft drinks

Reports

4

Profiles

16

Sources

50

🚬

Tobacco

Live

~THB 150B tobacco market; TOAT (Tobacco Authority of Thailand) state monopoly on domestic manufacturing; PMI, JTI, BAT imported cigarettes dominant

Reports

2

Profiles

5

Sources

25

💍

Luxury & Premium Goods

Live

~THB 210B luxury goods; Central Embassy, ICONSIAM, Siam Paragon Luxury, EM District anchors; LVMH, Richemont, Kering, Prada, Hermès monobrand; King Power, DFS duty-free

Reports

1

Profiles

0

Sources

15

📱

Consumer Electronics Retail

Live

~THB 355B CE retail; Power Buy, Com7 (SET: COM7), IT City, Jaymart dominate modern trade; Shopee/Lazada/TikTok Shop livestream ~30%

Reports

2

Profiles

0

Sources

28

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Consumer Products & FMCG · Insight