Reference
·Primary source
Thailand national hotel occupancy rate
~71% (2024)
Thai hotel national average occupancy ran at roughly 70-72% in 2024 per the Thai Hotels Association (THA), the Bank of Thailand business sentiment survey, and STR data, up from 63% in 2023 and recovering close to the 2019 pre-pandemic level of ~71%. Phuket, Bangkok, and Pattaya led with 75-85% occupancy; secondary upcountry markets like Chiang Rai and Khon Kaen lagged at 55-65%. Average daily rate (ADR) gains outpaced occupancy recovery, with luxury and branded-residence ADRs in Phuket and Bangkok up 25-40% over 2019 nominal levels.
Figure in context
Thai hotel national average occupancy ran at roughly 70-72% in 2024 per the Thai Hotels Association (THA), the Bank of Thailand business sentiment survey, and STR data, up from 63% in 2023 and recovering close to the 2019 pre-pandemic level of ~71%. Phuket, Bangkok, and Pattaya led with 75-85% occupancy; secondary upcountry markets like Chiang Rai and Khon Kaen lagged at 55-65%. Average daily rate (ADR) gains outpaced occupancy recovery, with luxury and branded-residence ADRs in Phuket and Bangkok up 25-40% over 2019 nominal levels.
Thai hotel national average occupancy ran at roughly 70-72% in 2024 per the Thai Hotels Association (THA), the Bank of Thailand business sentiment survey, and STR data, up from 63% in 2023 and recovering close to the 2019 pre-pandemic level of ~71%. Phuket, Bangkok, and Pattaya led with 75-85% occupancy; secondary upcountry markets like Chiang Rai and Khon Kaen lagged at 55-65%. Average daily rate (ADR) gains outpaced occupancy recovery, with luxury and branded-residence ADRs in Phuket and Bangkok up 25-40% over 2019 nominal levels.
Time scope
FY2024
Source basis
Primary source
Interpretation notes
What this tells you
Thai hotel national average occupancy ran at roughly 70-72% in 2024 per the Thai Hotels Association (THA), the Bank of Thailand business sentiment survey, and STR data, up from 63% in 2023 and recovering close to the 2019 pre-pandemic level of ~71%. Phuket, Bangkok, and Pattaya led with 75-85% occupancy; secondary upcountry markets like Chiang Rai and Khon Kaen lagged at 55-65%. Average daily rate (ADR) gains outpaced occupancy recovery, with luxury and branded-residence ADRs in Phuket and Bangkok up 25-40% over 2019 nominal levels.
What not to do with it
Use the linked report for interpretation and keep basis differences explicit.
Related figures
Adjacent numbers that add context without drowning the value.
2024 international arrivals
Ministry of Tourism and Sports, Immigration Bureau, UN Tourism cross-check
2024 international receipts
Tourism Authority of Thailand, Bank of Thailand BOP
TAT 2025 arrivals target
TAT 2025 Tourism Target Announcement
China source-market share
Ministry of Tourism and Sports, Immigration Bureau
AOT passenger traffic
Airports of Thailand FY2024 Form 56-1
Visa-free countries
Ministry of Foreign Affairs / Cabinet Resolution
Report context
Atlas actors in this figure's reports
Profiles covered in the report that cite this number.