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Reference

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Primary source

Thailand tourism source-market mix (2024)

China ~19%

As ofFY2024·Sources2·Primary·Historical series (7 points)

Chinese arrivals at roughly 6.7 million represented about 19% of Thailand's 35.5 million international visitors in 2024 per MOTS, followed by Malaysia at 4.95M (14%), India at 2.13M (6%), South Korea at 1.87M (5%), Russia at 1.75M (5%), and Laos at 1.13M (3%). The Chinese share remained below the 28-30% pre-pandemic peak as outbound travel from China continued normalising. India, South Korea, and Russia gained share materially over 2019 levels.

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Figure in context

Chinese arrivals at roughly 6.7 million represented about 19% of Thailand's 35.5 million international visitors in 2024 per MOTS, followed by Malaysia at 4.95M (14%), India at 2.13M (6%), South Korea at 1.87M (5%), Russia at 1.75M (5%), and Laos at 1.13M (3%). The Chinese share remained below the 28-30% pre-pandemic peak as outbound travel from China continued normalising. India, South Korea, and Russia gained share materially over 2019 levels.

Interpretation notes

What this tells you

Chinese arrivals at roughly 6.7 million represented about 19% of Thailand's 35.5 million international visitors in 2024 per MOTS, followed by Malaysia at 4.95M (14%), India at 2.13M (6%), South Korea at 1.87M (5%), Russia at 1.75M (5%), and Laos at 1.13M (3%). The Chinese share remained below the 28-30% pre-pandemic peak as outbound travel from China continued normalising. India, South Korea, and Russia gained share materially over 2019 levels.

What not to do with it

Use the linked report for interpretation and keep basis differences explicit.

Related figures

Adjacent numbers that add context without drowning the value.

FY2024
35.54M

2024 international arrivals

Ministry of Tourism and Sports, Immigration Bureau, UN Tourism cross-check

FY2024
THB 1.67T

2024 international receipts

Tourism Authority of Thailand, Bank of Thailand BOP

2025 target
39M

TAT 2025 arrivals target

TAT 2025 Tourism Target Announcement

FY2024
18.9%

China source-market share

Ministry of Tourism and Sports, Immigration Bureau

FY2024 (Oct 2023–Sep 2024)
~119M

AOT passenger traffic

Airports of Thailand FY2024 Form 56-1

July 2024
93

Visa-free countries

Ministry of Foreign Affairs / Cabinet Resolution

Report context

Thailand Tourism & Travel Market Intelligence

Thailand ran 35.54M international arrivals in 2024, then slipped to 32.97M in 2025 as China under-recovered and Malaysia became the largest origin market. The listed operator stack is unusually clean: Airports of Thailand (SET: AOT) runs the gateway, Minor International (SET: MINT) anchors hotels via NH Hotel Group, Asia Aviation (SET: AAV) runs the LCC network. This report covers source-market concentration, the July 2024 visa-free expansion to 93 countries, the draft Entertainment Complex Act, and a five-year scenario band against regulator targets.

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Atlas actors in this figure's reports

Profiles covered in the report that cite this number.

Airports of Thailand

Thailand's gateway monopoly — every international visitor flies through an AOT airport.

Asia Aviation

Thailand's largest low-cost carrier — Thai AirAsia out of Don Mueang, 21–22M FY2024 passengers.

Bangkok Airways

Regional premium carrier with structural Samui-Airport pricing power.

Central Plaza Hotels

Thailand-weighted premium hotel operator — Centara brand plus the CRG food-service franchise anchor.

Dusit Thani

Listed Thai luxury hotel operator mid-redevelopment — Dusit Central Park mixed-use complex with Central Pattana.

Minor International

Thailand's largest listed hotel group — 550+ properties across 56+ countries via NH Hotel Group, Anantara, and Avani.

Thailand tourism source-market mix (2024) · Insight