Reference
·Supporting source
SaaS Adoption Among Thai Mid-Market Firms
~35–40%
Approximately 35–40% of Thai mid-market companies (annual revenue THB 100M–5B) were estimated to have adopted at least one cloud-delivered SaaS application by 2023–2024, up from roughly 20% pre-pandemic. Adoption is highest in retail, finance, and professional services; manufacturing and agriculture lag behind. The depa SME digitalisation voucher scheme and BOI tax incentives for software investment have accelerated adoption rates among the 500,000-strong registered SME base. Mobile-first SaaS products are outpacing desktop deployments for first-time adopters.
Figure in context
Approximately 35–40% of Thai mid-market companies (annual revenue THB 100M–5B) were estimated to have adopted at least one cloud-delivered SaaS application by 2023–2024, up from roughly 20% pre-pandemic. Adoption is highest in retail, finance, and professional services; manufacturing and agriculture lag behind. The depa SME digitalisation voucher scheme and BOI tax incentives for software investment have accelerated adoption rates among the 500,000-strong registered SME base. Mobile-first SaaS products are outpacing desktop deployments for first-time adopters.
Approximately 35–40% of Thai mid-market companies (annual revenue THB 100M–5B) were estimated to have adopted at least one cloud-delivered SaaS application by 2023–2024, up from roughly 20% pre-pandemic. Adoption is highest in retail, finance, and professional services; manufacturing and agriculture lag behind. The depa SME digitalisation voucher scheme and BOI tax incentives for software investment have accelerated adoption rates among the 500,000-strong registered SME base. Mobile-first SaaS products are outpacing desktop deployments for first-time adopters.
Time scope
2023–2024
Source basis
Supporting source
Interpretation notes
What this tells you
Approximately 35–40% of Thai mid-market companies (annual revenue THB 100M–5B) were estimated to have adopted at least one cloud-delivered SaaS application by 2023–2024, up from roughly 20% pre-pandemic. Adoption is highest in retail, finance, and professional services; manufacturing and agriculture lag behind. The depa SME digitalisation voucher scheme and BOI tax incentives for software investment have accelerated adoption rates among the 500,000-strong registered SME base. Mobile-first SaaS products are outpacing desktop deployments for first-time adopters.
What not to do with it
Use the linked report for interpretation and keep basis differences explicit.
Related figures
Adjacent numbers that add context without drowning the value.
Thailand SaaS Market Size
ETDA Digital Economy Survey, depa, IDC Thailand
depa Smart City Programme Annual Budget
depa Annual Report, MDES Budget Statement
Wisesight Social Listening Market Presence
Wisesight company disclosures, industry interviews
FlowAccount Thai SME Subscriber Base
FlowAccount company disclosures, Techsauce, Crunchbase
Thailand software industry value (2020-2024)
Digital Economy Promotion Agency, The Story Thailand, Nation Thailand
Thailand public-cloud end-user spend split (2024)
Gartner Worldwide Public Cloud Forecast, DigiTech ASEAN Thailand, IDC Asia-Pacific cloud tracker
Report context
Atlas actors in this figure's reports
Profiles covered in the report that cite this number.