Reference
·Primary source
Thailand public-cloud end-user spend split (2024)
~USD 1.8B total
Thailand's organisational spend on public cloud services reached approximately USD 1.8 billion in 2024 per Gartner, up 30.1% year-on-year and one of the highest growth rates in Southeast Asia. The split skews to MNC-led demand on hyperscaler infrastructure, with SaaS the largest single line item globally at roughly 40% of public-cloud spending. Microsoft Azure, AWS, and Google Cloud Platform together represent the majority of IaaS and PaaS spend; local SaaS vendors and regional managed-service providers anchor the remainder. The donut chart captures the indicative MNC-vs-local-buyer split based on cloud-tier disclosure.
Figure in context
Thailand's organisational spend on public cloud services reached approximately USD 1.8 billion in 2024 per Gartner, up 30.1% year-on-year and one of the highest growth rates in Southeast Asia. The split skews to MNC-led demand on hyperscaler infrastructure, with SaaS the largest single line item globally at roughly 40% of public-cloud spending. Microsoft Azure, AWS, and Google Cloud Platform together represent the majority of IaaS and PaaS spend; local SaaS vendors and regional managed-service providers anchor the remainder. The donut chart captures the indicative MNC-vs-local-buyer split based on cloud-tier disclosure.
Interpretation notes
What this tells you
Thailand's organisational spend on public cloud services reached approximately USD 1.8 billion in 2024 per Gartner, up 30.1% year-on-year and one of the highest growth rates in Southeast Asia. The split skews to MNC-led demand on hyperscaler infrastructure, with SaaS the largest single line item globally at roughly 40% of public-cloud spending. Microsoft Azure, AWS, and Google Cloud Platform together represent the majority of IaaS and PaaS spend; local SaaS vendors and regional managed-service providers anchor the remainder. The donut chart captures the indicative MNC-vs-local-buyer split based on cloud-tier disclosure.
What not to do with it
Values are percentage shares of total Thailand public-cloud spend. Indicative split based on cloud-vendor regional disclosure.
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Thailand software industry value (2020-2024)
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DEPA Thai digital industry total value (2024)
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Thai SaaS gross margin benchmarks
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AI/ML adoption among Thai SET-100
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