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Supporting source

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Thailand enterprise VR/AR spend (2027 modelled)

~USD 80-180M

As ofFY2027 modelled·Sources3·Supporting

Modelled Thai enterprise VR/AR spend by 2027 across training (KASIKORN, SCB 10X, BDMS, Bumrungrad), surgical planning, industrial AR (Toyota, Western Digital), plus retail and real-estate experiences. Roughly 18-25 percent of total Thai AR/VR market.

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Figure in context

Modelled Thai enterprise VR/AR spend by 2027 across training (KASIKORN, SCB 10X, BDMS, Bumrungrad), surgical planning, industrial AR (Toyota, Western Digital), plus retail and real-estate experiences. Roughly 18-25 percent of total Thai AR/VR market.

Modelled Thai enterprise VR/AR spend by 2027 across training (KASIKORN, SCB 10X, BDMS, Bumrungrad), surgical planning, industrial AR (Toyota, Western Digital), plus retail and real-estate experiences. Roughly 18-25 percent of total Thai AR/VR market.

Time scope

FY2027 modelled

Source basis

Supporting source

Interpretation notes

What this tells you

Modelled Thai enterprise VR/AR spend by 2027 across training (KASIKORN, SCB 10X, BDMS, Bumrungrad), surgical planning, industrial AR (Toyota, Western Digital), plus retail and real-estate experiences. Roughly 18-25 percent of total Thai AR/VR market.

What not to do with it

Use the linked report for interpretation and keep basis differences explicit.

Related figures

Adjacent numbers that add context without drowning the value.

FY2024
~USD 28-65M

Thailand AR/VR plus spatial-computing market (2024 baseline)

IDC Thailand XR tracker, operator filings

FY2027 modelled
~USD 0.4-0.8B

Thailand AR/VR plus spatial-computing market (2027 base case)

IDC Thailand XR tracker, operator phasing, BOI Section 8 promoted-projects queue

Cumulative through FY2027
~12,000-22,000 units

Apple Vision Pro Thailand installed base (2027 modelled)

Apple Newsroom, Studio7, Power Mac Center channel data, IDC Thailand

Cumulative through FY2027
~280,000-460,000 units

Meta Quest 3 / 3S Thailand installed base (2027 modelled)

Meta Quest, Lazada and Shopee marketplace data, IDC Thailand

2026 retail
THB 120,000-180,000

Apple Vision Pro Thailand retail ASP (Studio7, Power Mac Center)

Studio7 catalogue, Power Mac Center catalogue, Apple Thailand pricing

2026 retail
THB 12,000-22,000

Meta Quest 3S Thailand retail ASP

Meta Quest, Lazada Mall, Shopee Mall, Power Buy catalogues

Report context

Thailand Premium AR/VR Headset Apple Vision Meta Quest 2027 Market Intelligence

Thailand's premium AR/VR plus spatial-computing market scales from a USD 28-65M 2024 baseline to a modelled USD 0.4-0.8B by 2027. Apple Vision Pro Thailand launched Q2 2026 through the Studio7 and Power Mac Center Apple Premium Reseller channel at THB 120,000-180,000 ASP with a modelled 12,000-22,000 installed base by year-end 2027. Meta Quest 3 and Quest 3S anchor the consumer-VR price point at THB 12,000-22,000 ASP with 280,000-460,000 cumulative Thai units by 2027 through Lazada Premium, Shopee Premium, Power Buy, and Big C electronics distribution. Sony PSVR2, ByteDance Pico 4 Ultra, and Xreal Air glasses round out the consumer cohort. Enterprise VR scales separately to USD 80-180 M across KASIKORN Bank branch-staff training, SCB 10X immersive banking, Bumrungrad surgical-VR planning, BDMS clinical education across 50-plus hospitals, and Toyota Thailand AR factory-floor pilots. The 2027 catalyst stack: BOI Section 8 digital-content and immersive-tech promotion (Q1 2026), the DEPA AR/VR innovation sandbox, Thai-language content from Workpoint VR and GMM Grammy, plus TAT cultural-heritage AR/VR for tourism.

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Atlas actors in this figure's reports

Profiles covered in the report that cite this number.

Bangkok Dusit Medical Services

Thailand's largest listed hospital group — 50+ hospitals across six brand families; >THB 110B FY2024 revenue.

Bumrungrad Hospital

Thailand's medical-tourism flagship — first Asian hospital JCI-accredited (2002); >60% international-patient revenue mix.

SCB 10X

SCBX's venture and deep-tech arm; invests in fintech, blockchain, and AI startups across Southeast Asia.

Thailand enterprise VR/AR spend (2027 modelled) · Insight