Reference

Supporting source

·Preview

Online plus consumer-electronics share of Thai AR/VR retail (2027)

~60-70%

As ofFY2027 modelled·Sources5·Supporting

Share of Thai AR/VR retail captured by Lazada Premium, Shopee Premium, JD Central, Power Buy, Big C, Tops, and consumer-electronics chains versus Apple Premium Reseller plus brand-direct stores. Apple Vision Pro skews to APR (Studio7, Power Mac Center); Quest, Pico, PSVR skew to online and consumer-electronics.

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Figure in context

Time scope

FY2027 modelled

Source basis

Supporting source

Interpretation notes

What this tells you

What not to do with it

Use the linked report for interpretation and keep basis differences explicit.

Related figures

Adjacent numbers that add context without drowning the value.

FY2024

~USD 28-65M

Thailand AR/VR plus spatial-computing market (2024 baseline)

IDC Thailand XR tracker, operator filings

FY2027 modelled

~USD 0.4-0.8B

Thailand AR/VR plus spatial-computing market (2027 base case)

IDC Thailand XR tracker, operator phasing, BOI Section 8 promoted-projects queue

Cumulative through FY2027

~12,000-22,000 units

Apple Vision Pro Thailand installed base (2027 modelled)

Apple Newsroom, Studio7, Power Mac Center channel data, IDC Thailand

Cumulative through FY2027

~280,000-460,000 units

Meta Quest 3 / 3S Thailand installed base (2027 modelled)

Meta Quest, Lazada and Shopee marketplace data, IDC Thailand

FY2027 modelled

~USD 80-180M

Thailand enterprise VR/AR spend (2027 modelled)

Operator disclosures, IDC Thailand enterprise XR tracker, DEPA sandbox

2026 retail

THB 120,000-180,000

Apple Vision Pro Thailand retail ASP (Studio7, Power Mac Center)

Studio7 catalogue, Power Mac Center catalogue, Apple Thailand pricing

Report context

Thailand Premium AR/VR Headset Apple Vision Meta Quest 2027 Market Intelligence

Thailand's premium AR/VR plus spatial-computing market scales from a USD 28-65M 2024 baseline to a modelled USD 0.4-0.8B by 2027. Apple Vision Pro Thailand launched Q2 2026 through the Studio7 and Power Mac Center Apple Premium Reseller channel at THB 120,000-180,000 ASP with a modelled 12,000-22,000 installed base by year-end 2027. Meta Quest 3 and Quest 3S anchor the consumer-VR price point at THB 12,000-22,000 ASP with 280,000-460,000 cumulative Thai units by 2027 through Lazada Premium, Shopee Premium, Power Buy, and Big C electronics distribution. Sony PSVR2, ByteDance Pico 4 Ultra, and Xreal Air glasses round out the consumer cohort. Enterprise VR scales separately to USD 80-180 M across KASIKORN Bank branch-staff training, SCB 10X immersive banking, Bumrungrad surgical-VR planning, BDMS clinical education across 50-plus hospitals, and Toyota Thailand AR factory-floor pilots. The 2027 catalyst stack: BOI Section 8 digital-content and immersive-tech promotion (Q1 2026), the DEPA AR/VR innovation sandbox, Thai-language content from Workpoint VR and GMM Grammy, plus TAT cultural-heritage AR/VR for tourism.

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Atlas actors in this figure's reports

Profiles covered in the report that cite this number.

Bangkok Dusit Medical Services

Thailand's largest listed hospital group — 50+ hospitals across six brand families; >THB 110B FY2024 revenue.

Bumrungrad Hospital

Thailand's medical-tourism flagship — first Asian hospital JCI-accredited (2002); >60% international-patient revenue mix.

SCB 10X

SCBX's venture and deep-tech arm; invests in fintech, blockchain, and AI startups across Southeast Asia.

Time scope	FY2027 modelled
Sources	Lazada, Shopee, Power Buy, Big C, IDC Thailand channel tracker
Basis	Supporting source
Confidence	Supporting signal