Market structure
·ETDA official series
Marketplace share
25.94%
Shows Thailand is not a one-platform market.
Figure in context
Marketplaces are the leading online sales channel, but not enough to describe Thailand as a one-channel market.
What this tells you
This keeps the product honest. Thailand is not just a marketplace story, so representation should show mixed channel structure instead of one dominant winner and a pile of noise.
What not to do with it
These are channel shares inside ETDA's survey view, not a permanent universal split across every commerce category and moment.
Related figures
Adjacent numbers that add context without drowning the value.