Demand
·Trade.gov supporting context
Online consumers
43.5M
Demand-side reach context for buyer sizing.
Figure in context
Useful demand-scale context, but it sits on a different basis from market-value estimates and is not a market-size headline.
This is demand-scale context. It tells buyers the reachable market is large even if it does not directly answer value or monetization on its own.
Time scope
2023-2025 context in published guide
Source basis
Trade.gov supporting context
Interpretation notes
What this tells you
This is demand-scale context. It tells buyers the reachable market is large even if it does not directly answer value or monetization on its own.
What not to do with it
Large consumer count does not automatically mean high category monetization or easy go-to-market execution.
Related figures
Adjacent numbers that add context without drowning the value.
Cross-border market share
Trade.gov
2022 online commerce value
ETDA
2023 forecast value
ETDA
Marketplace share
ETDA
PromptPay monthly value
BOT
Thailand e-commerce GMV (2021-2027F)
Google-Temasek-Bain e-Conomy SEA 2024, ETDA, Momentum Works
Report context
Atlas actors in this figure's reports
Profiles covered in the report that cite this number.