Market size
·ETDA official series
2023 forecast value
THB 5.96T
As of2023 forecast·Sources1·Primary·Historical series (3 points)
Historical ETDA forecast point, not the current market anchor.
Figure in context
Historical ETDA forecast for 2023, useful as dated continuity rather than current market truth.
Interpretation notes
What this tells you
This is historical forecast continuity from ETDA, not the right anchor for a current Thailand e-commerce read.
What not to do with it
It is still a forecast extension of the ETDA stack, not a valid present-tense market anchor for 2026-facing copy.
Related figures
Adjacent numbers that add context without drowning the value.
2022
THB 5.43T
2022 online commerce value
ETDA
2022 survey results
25.94%
Marketplace share
ETDA
January 2026
THB 4.90T
PromptPay monthly value
BOT
2023-2025 context in published guide
43.5M
Online consumers
Trade.gov
2025 guide context
30%
Cross-border market share
Trade.gov
2021-2024 observed, 2025-2027 forecast
~USD 30-35B (2024)
Thailand e-commerce GMV (2021-2027F)
Google-Temasek-Bain e-Conomy SEA 2024, ETDA, Momentum Works
Report context
Atlas actors in this figure's reports
Profiles covered in the report that cite this number.