CP ALL (7-Eleven Thailand)
CP ALL (SET: CPALL) holds the 7-Eleven franchise in Thailand — the largest convenience-store network in ASEAN with ~14,000 stores. FY2024 consolidated revenue ~THB 950-970B. Far beyond the convenience-store network, CP ALL operates quick-service restaurants, 7-Eleven private-label goods, All Café coffee chain, True coffee partnerships, 24Shopping catalogue retail, and pan-retail support services (distribution centres, cold-chain logistics, IT systems). CP ALL is majority parent of CP Axtra (SET: CPAXT, Makro, Lotus) post the 2021-2022 restructuring. Chearavanont family (CP Group) controls the pyramid. CP ALL sits at the centre of CP Group's consumer-retail flywheel alongside CPF (agri-food), TRUE (telecom, fintech), and Ascend Money (TrueMoney e-wallet).
Snapshot
Headline numbers a buyer checks first.
FY2024 revenue
~THB 960B
FY2024
7-Eleven stores
~14,000
ASEAN's largest convenience chain
Ticker
SET: CPALL
Listed
Subsidiary
Parent of CPAXT
Post-2021 restructuring
What this company actually does
CP ALL runs 7-Eleven Thailand under franchise from 7-Eleven Inc (US; Seven & i Holdings). Core business: convenience retail. ~14,000 stores is roughly double the count of the next-largest convenience chain (Family Mart, Tesco Lotus Express, Lawson combined). Store density in Bangkok is remarkable — multiple stores per district. Product mix: fresh food (ready meals, sandwiches, coffee), snacks, beverages, personal care, small-grocery, mobile top-up, bill payment, parcel pickup, drop-off. Every 7-Eleven is also a TrueMoney top-up, bill-pay, cash-in/cash-out point.[]
Strategic architecture: CP ALL is the primary cash-flow generator in the CP consumer-retail pyramid. CPAXT (Makro, Lotus) is a CP ALL subsidiary post the 2021-2022 restructuring; this gives CP ALL consolidated exposure to convenience, hypermarket, wholesale. TrueMoney integration monetises convenience-retail transactions at scale. CP ALL funds, supports CP Group education initiatives (Panyapiwat Institute of Management). Direct investor exposure to ASEAN's largest convenience-retail network, CP Group's integrated consumer-retail, fintech, agri-food ecosystem.[, ]
CP Group retail ecosystem
7-Eleven Thailand
~14,000 stores — ASEAN's largest convenience chain. Convenience food, beverage, bill-pay, parcel logistics. Private-label: 7-Select, EZY Go.
CP Axtra (CPAXT)
CP ALL's majority-owned subsidiary holding Makro (wholesale) and Lotus's (hypermarket). Consolidated into CPALL group from 2022.
All Café and quick-service
All Café coffee chain inside 7-Eleven stores. TrueCoffee partnerships in expanded format. QSR adjacency.
TrueMoney integration
Every 7-Eleven is a TrueMoney cash-in, cash-out, bill-pay point. 20M+ TrueMoney users funnel through the store network.
7Delivery
Cook-to-order, last-mile delivery service from 7-Eleven stores. Competes with LINE MAN, Grab Food on convenience-speed positioning.
Thailand modern-trade retail landscape
Revenue scale and store-count comparison for the major Thai modern-trade and convenience-retail operators.
| Company | Ticker | FY2024 revenue | Primary format | Approx. stores |
|---|---|---|---|---|
| CP ALL (7-Eleven) | SET:CPALL | ~ $27.8B | Convenience | ~14,000 |
| CP Axtra (Makro, Lotus) | SET:CPAXT | ~ $10.1B | Wholesale, hypermarket | ~2,400+ |
| Central Retail (CRC) | SET:CRC | ~ $6.96B | Dept store, hypermarket | ~2,200+ |
| BJC / Big C | SET:BJC | ~ $4.78B | Hypermarket, supermarket | ~150+ |
Watchpoints
7-Eleven same-store-sales, basket size
Core convenience-retail KPI; urban density vs upcountry expansion.
TrueMoney, Ascend cross-sell
7-Eleven as TrueMoney cash-in/cash-out network drives TrueMoney GMV.
Cambodia, Laos expansion
7-Eleven regional franchise expansion vs Thailand-only historical model.
Related Market profiles
Peers, parents, partners, agencies, and other E-commerce & Digital Commerce actors.
Subsidiary
CP Axtra (Makro, Lotus)
CPAXT (Makro, Lotus) is a CP ALL subsidiary post the 2021-2022 restructuring.
Open Market profile →
Partner
Charoen Pokphand Foods
CP Group agri-food supplier.
Open Market profile →
Partner
TrueMoney (Ascend Money)
TrueMoney integrated payment, wallet across the 7-Eleven network.
Open Market profile →
Sector peer
Berli Jucker / Big C
TCC Group retail, CPG operator; Big C Supercenter (~150+ hypermarkets); FY2024 revenue ~ $4.64-170B; Charoen Sirivadhanabhakdi-controlled.
Open Market profile →
Sources + data provenance
Every filing, filing-adjacent register, or trusted industry source cited in this profile.
CP ALL (SET: CPALL) FY2024 Form 56-1 — 7-Eleven Thailand franchise
Ascend Money Co., Ltd. / TrueMoney — DBD financials, BOT licensed e-Money operator disclosure
Publisher
Department of Business Development, Bank of Thailand (Payment Systems Policy Department)
Grade
Primary
As of
2025-06-30
| Source | Publisher | Grade | As of |
|---|---|---|---|
| CP ALL (SET: CPALL) FY2024 Form 56-1 — 7-Eleven Thailand franchise | CP ALL PCL | Primary | 2025-03-31 |
| Ascend Money Co., Ltd. / TrueMoney — DBD financials, BOT licensed e-Money operator disclosure | Department of Business Development, Bank of Thailand (Payment Systems Policy Department) | Primary | 2025-06-30 |
Reports featuring this profile
Thailand Quick Commerce & Instant Retail 2027 Market Intelligence
Store-as-dark-store leader; 7-Delivery ~11% of CP All sales across 15,000+ stores
Open report →
Sits alongside 3 other Atlas profilesThai Cross-Border E-commerce: Shein-Temu Disruption and Local-Retailer Defence
Physical defence: 14,800+ 7-Eleven, Makro, Lotus's; direct-to-buyer cash-and-carry
Open report →
Sits alongside 5 other Atlas profilesThailand CP All / 7-Eleven Economics: Store Density, Unit Economics, Franchise Concession
Headline subject: master franchisee economics, 15,430 stores, THB 988B FY2024 revenue, virtual-bank licence.
Open report →
Sits alongside 3 other Atlas profilesThailand E-commerce Market Intelligence
ASEAN's largest convenience-retail chain; ~14,000 stores; CP Group flagship; parent of CPAXT.
Open report →
Sits alongside 11 other Atlas profilesThailand Fintech & Digital Banking Market Intelligence
TrueMoney cash-in/cash-out, bill-pay network partner.
Open report →
Sits alongside 8 other Atlas profilesThailand Modern Trade Retail Market Intelligence
7-Eleven Thailand, CP Axtra holdco; CP Group flagship; ~24% Thai listed retail share.
Open report →
Sits alongside 5 other Atlas profilesThailand Cold Chain Logistics Market Intelligence
Captive cold-chain for 7-Eleven ready-meal, chilled, frozen distribution to 14,800 stores.
Open report →
Sits alongside 5 other Atlas profilesThailand Tobacco Market Intelligence
7-Eleven Thailand is the largest licensed cigarette, e-cigarette retail channel.
Open report →
Sits alongside 5 other Atlas profilesThailand Cannabis & Hemp Market Intelligence
7-Eleven distributes licensed CBD beverage, hemp wellness products.
Open report →
Sits alongside 2 other Atlas profilesThailand Convenience Store Economics Deep Dive
CP All 7-Eleven dominant Thai CVS operator; 14,000+ stores.
Open report →
Sits alongside 4 other Atlas profilesThailand Dark Kitchen & Ghost Kitchen Deep Dive
7-Eleven 7Delivery cook-to-order integrated with 14,000+ stores.
Open report →
Sits alongside 3 other Atlas profilesThailand Modern Trade Private Label Deep Dive
7-Eleven private label (7-Select, EZY Go) programme.
Open report →
Sits alongside 3 other Atlas profilesThailand Specialty Coffee & Third-Wave Deep Dive
CP All All Café inside 7-Eleven mass-market coffee.
Open report →
Sits alongside 2 other Atlas profilesThailand Online Grocery & Q-Commerce Deep Dive
CP All 7Delivery CVS last-mile delivery.
Open report →
Sits alongside 3 other Atlas profilesThailand Second-Hand Resale, Circular Economy Deep Dive
CVS network for Vestiaire/Kaidee drop-off pickup partnership pilot.
Open report →
Sits alongside 2 other Atlas profilesThailand Beauty, Skincare Deep Dive
7-Eleven travel-size, private-label beauty.
Open report →
Sits alongside 3 other Atlas profilesThailand Truck Fleet, Leasing, Express Trucking Deep Dive
7-Eleven distribution truck fleet.
Open report →
Sits alongside 5 other Atlas profilesThailand Tutoring, EdTech, Cram-School Deep Dive
PIM Panyapiwat Institute of Management adjacent education, corporate training.
Open report →
Sits alongside 3 other Atlas profilesThailand Cigarette, Tobacco Export Deep Dive
7-Eleven cigarette, tobacco mass-distribution.
Open report →
Sits alongside 2 other Atlas profilesThailand Private Equity, Venture Capital Deep Dive
CP Group Ascend Money JV with Ant Group fintech, e-commerce ASEAN.
Open report →
Sits alongside 7 other Atlas profilesThailand FMCG Distribution, Wholesale Deep Dive
CP All 7-Eleven CDC, private-label, hub-and-spoke distribution.
Open report →
Sits alongside 6 other Atlas profilesThailand Motorcycle, 2-Wheel, EV Bike Deep Dive
7-Eleven CVS, delivery rider.
Open report →
Sits alongside 3 other Atlas profilesRelated Market profiles
subsidiary
CP Axtra (Makro, Lotus)
CP Group post-2022 Makro, Lotus amalgamation; Makro wholesale, Lotus hypermarkets; FY2024 revenue ~THB 480-500B; Chearavanont-controlled.
partner
Charoen Pokphand Foods
CP Group's agri-food flagship; FY2024 revenue ~THB 580-600B; pork, chicken, aquaculture, processed foods, pet food across 18 countries.
partner
TrueMoney (Ascend Money)
Thailand's first fintech unicorn, BOT-licensed e-Money operator, and a 2024 virtual-bank applicant backed by CP Group and MUFG.