Reference
·Primary source
Thailand e-commerce GMV (2021-2027F)
~USD 30-35B (2024)
Thailand's total e-commerce gross merchandise value reached an estimated USD 30-35 billion in 2024 per Google-Temasek-Bain e-Conomy SEA 2024 and ETDA tracking, up from roughly USD 21 billion in 2021. Growth is forecast to continue at 10-13% CAGR through 2027, taking GMV toward USD 45-50 billion. Shopee, Lazada, and TikTok Shop dominate marketplace volume; cross-border inflows from Shein and Temu now contribute a material share of long-tail apparel and household goods spending captured outside the domestic marketplace channel.
Figure in context
Thailand's total e-commerce gross merchandise value reached an estimated USD 30-35 billion in 2024 per Google-Temasek-Bain e-Conomy SEA 2024 and ETDA tracking, up from roughly USD 21 billion in 2021. Growth is forecast to continue at 10-13% CAGR through 2027, taking GMV toward USD 45-50 billion. Shopee, Lazada, and TikTok Shop dominate marketplace volume; cross-border inflows from Shein and Temu now contribute a material share of long-tail apparel and household goods spending captured outside the domestic marketplace channel.
Interpretation notes
What this tells you
Thailand's total e-commerce gross merchandise value reached an estimated USD 30-35 billion in 2024 per Google-Temasek-Bain e-Conomy SEA 2024 and ETDA tracking, up from roughly USD 21 billion in 2021. Growth is forecast to continue at 10-13% CAGR through 2027, taking GMV toward USD 45-50 billion. Shopee, Lazada, and TikTok Shop dominate marketplace volume; cross-border inflows from Shein and Temu now contribute a material share of long-tail apparel and household goods spending captured outside the domestic marketplace channel.
What not to do with it
Values in USD billions. Forecast extrapolates from e-Conomy SEA 2024 trendline blended with ETDA quarterly volume tracking.
Related figures
Adjacent numbers that add context without drowning the value.
Cross-border share of Thailand e-commerce (2022-2025)
Thai Customs Department parcel scan data, ETDA, Department of International Trade Promotion, Bangkok Post coverage
Shopee Thailand reported revenue (2022-2024)
Sea Limited, Sea Limited quarterly earnings, Momentum Works platform tracker
Thailand import duty schedule by HS chapter
Thai Customs Department tariff database, ASEAN-China FTA schedule, Revenue Department VAT guidance
Thai Customs projected 2026 cross-border parcel revenue
Thai Customs Department, Revenue Department guidance, Bangkok Post finance coverage, Reuters
Shein and Temu combined Thailand cross-border share
Momentum Works platform tracker, Marketplace Pulse, Bangkok Post commerce coverage
Lazada Thailand estimated revenue
Alibaba Group Holding, Momentum Works, DealStreetAsia
Report context
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