Market size
·Trade.gov supporting series
2024 market value
$21.83B
Supporting dollar continuity after ETDA's baht series.
Figure in context
Trade.gov's 2024 dollar-denominated market value is useful supporting context, but it should stay visibly separate from ETDA's baht series.
What this tells you
This patches the continuity gap after ETDA's 2023 forecast and gives the frontend a more current market-size reference, as long as the basis stays explicit.
What not to do with it
Useful supporting continuity, but not a replacement for ETDA's official baht-denominated series.
Related figures
Adjacent numbers that add context without drowning the value.
2023 forecastPrimary
THB 5.96T
2023 e-commerce forecast
Market size·Electronic Transactions Development Agency (ETDA)
2025 projectionSupport
$23.45B
2025 market value forecast
Market size·U.S. International Trade Administration
2023-2025 context in published guideSupport
43.5M
Online consumers
Demand·U.S. International Trade Administration