Office of the Consumer Protection Board (OCPB) Thailand
The Office of the Consumer Protection Board (OCPB) is Thailand's structural consumer-protection agency, operating under the Office of the Prime Minister. Enforces the Consumer Protection Act B.E. 2522 (1979), the Direct Sales and Direct Marketing Act, and product-safety, labelling, and advertising-content standards across Thai consumer markets. Coordinates with the Thai FDA on food and drug labelling, the Thai Industrial Standards Institute (TISI) on product quality marks, and the NBTC on telecommunications-consumer issues. Reference agency for Thai e-commerce consumer-redress, false-advertising enforcement, and unfair-contract-clause precedents.
Profile overview
The Office of the Consumer Protection Board (OCPB) is Thailand's structural consumer-protection agency, operating under the Office of the Prime Minister. Enforces the Consumer Protection Act B.E. 2522 (1979), the Direct Sales and Direct Marketing Act, and product-safety, labelling, and advertising-content standards across Thai consumer markets. Coordinates with the Thai FDA on food and drug labelling, the Thai Industrial Standards Institute (TISI) on product quality marks, and the NBTC on telecommunications-consumer issues. Reference agency for Thai e-commerce consumer-redress, false-advertising enforcement, and unfair-contract-clause precedents.
Regulatory programs and mandate areas
Product labelling
Labelling standards enforcement
OCPB enforces mandatory Thai-language labelling on consumer goods including ingredients, net weight, manufacturer details, and safety warnings. Non-compliance carries fines of $1,449β500,000 plus product seizure.
Advertising
False and misleading advertising
The Consumer Protection Act Section 22β27 prohibits false, exaggerated, or misleading advertising claims. OCPB coordinates with NBTC on broadcast advertising and with DSI on online fraud-adjacent marketing.
Contract fairness
Unfair contract terms in consumer contracts
OCPB reviews standard-form consumer contracts (telco, hire-purchase, property) for unfair clauses. Developers and finance companies must register contract templates. Reference body for Thai condo pre-sale contract disputes.
E-commerce
Online consumer redress and platform liability
OCPB is developing regulations to address e-commerce marketplace seller conduct, online advertising claims, and platform liability under the Electronic Commerce Act. Key reference for Lazada, Shopee, and TikTok Shop sellers.
Thai consumer protection regulatory landscape
Key Thai regulatory bodies covering consumer protection across overlapping domains (2024).
OCPB
Primary remit
Consumer protection, labelling, advertising, contracts
Key legislation
Consumer Protection Act B.E. 2522
Maximum fine
$14,493plus imprisonment
Thai FDA (ΰΈΰΈ’.)
Primary remit
Food, drug, cosmetic product safety
Key legislation
Food Act, Drug Act
Maximum fine
$8,696plus product recall
Primary remit
Telecoms consumer complaints, broadcasting
Key legislation
Broadcasting and Telecommunications Acts
Maximum fine
License suspension, $1.45M
BOT Consumer Protection
Primary remit
Financial services consumer conduct
Key legislation
Consumer Protection in Financial Business Act
Maximum fine
$28,986 per day
SEC (investor protection)
Primary remit
Capital market investor protection
Key legislation
Securities and Exchange Act
Maximum fine
Civil and criminal penalties
| Agency | Primary remit | Key legislation | Maximum fine |
|---|---|---|---|
| OCPB | Consumer protection, labelling, advertising, contracts | Consumer Protection Act B.E. 2522 | $14,493plus imprisonment |
| Thai FDA (ΰΈΰΈ’.) | Food, drug, cosmetic product safety | Food Act, Drug Act | $8,696plus product recall |
| NBTC | Telecoms consumer complaints, broadcasting | Broadcasting and Telecommunications Acts | License suspension, $1.45M |
| BOT Consumer Protection | Financial services consumer conduct | Consumer Protection in Financial Business Act | $28,986 per day |
| SEC (investor protection) | Capital market investor protection | Securities and Exchange Act | Civil and criminal penalties |
Watchpoints 2025β2026
E-commerce enforcement
Online marketplace seller regulation
OCPB is drafting regulations for online platforms selling counterfeit and substandard goods. Lazada, Shopee, and TikTok Shop face potential co-liability for seller conduct β a significant shift in platform enforcement.
Health claims
Functional food and supplement advertising
The boom in Thai nutraceuticals, collagen drinks, and herbal supplements has triggered OCPB attention to unsubstantiated health claims. Enforcement actions in 2024β2025 are expected to increase in this sector.
PDPA intersection
Consumer data rights
OCPB's jurisdiction over consumer contracts intersects with PDPC's PDPA enforcement on data-consent clauses. Joint-agency actions are anticipated on pre-ticked consent boxes in standard consumer contracts.
Where this profile is featured
Reports that reference this entity in their operator concentration or analysis.
Featured in
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Thai consumer-protection regulator under PMO; enforces label, advertising, and contract-fairness regulations.
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