Thailand Elite Visa program
Thailand Privilege Card (rebranded from Thailand Elite Visa in late 2023) is the Thai government's premium long-stay visa programme operated through Thailand Privilege Card Co (TPC), a state-owned subsidiary of TAT. Offers 5-year (Easy Access THB 600k), 10-year (Family Premium THB 1.0M), 15-year (Family Excellence THB 1.5M), and 20-year (Reserve THB 2.5M) visa tiers with airport meet-and-assist, government concierge. ~30,000 active cardholders as of 2025. Co-exists with LTR Visa (BoI-administered) targeting different HNW retiree / digital-nomad segments.
Profile overview
Thailand Privilege Card (rebranded from Thailand Elite Visa in late 2023) is the Thai government's premium long-stay visa programme operated through Thailand Privilege Card Co (TPC), a state-owned subsidiary of TAT. Offers 5-year (Easy Access THB 600k), 10-year (Family Premium THB 1.0M), 15-year (Family Excellence THB 1.5M), and 20-year (Reserve THB 2.5M) visa tiers with airport meet-and-assist, government concierge. ~30,000 active cardholders as of 2025. Co-exists with LTR Visa (BoI-administered) targeting different HNW retiree / digital-nomad segments.
Visa tier programs
5-Year Tier
Easy Access — THB 600,000
Entry-level tier targeting retirees and remote workers. 5-year renewable visa with single airport meet-and-assist arrival, 90-day reporting at home, government concierge, and annual health check at partner hospital. Approximately 30-40% of active cardholders are on this tier.
20-Year Tier
Reserve — THB 2,500,000
Flagship ultra-premium tier: 20-year visa, dedicated relationship manager, priority government services, complimentary golf membership, airport fast-track, and luxury health screening. Revenue per cardholder is the highest in the programme portfolio.
10 / 15-Year
Family Premium and Excellence
Family Premium ($28,986, 10-year) and Family Excellence ($43,478, 15-year) offer family-inclusion pricing for accompanying spouse and children. Fastest-growing tiers as family-relocation demand from Europe, Middle East, and Japan accelerates post-2022.
Thai long-stay visa programs — comparison
Thailand Privilege (Elite)
Administered by
Thailand Privilege Card Co (TAT subsidiary)
Cost
$17,391-2.5M
Target segment
HNW retirees, lifestyle migrants
LTR Visa
Administered by
BoI Thailand
Cost
$1,449fee (annual)
Target segment
HNW investors, remote workers, experts
SMART Visa
Administered by
BoI Thailand
Cost
Application-fee based
Target segment
Tech investors, talent, startups
Retirement Visa (O-A)
Administered by
Immigration Bureau
Cost
~ $55.1fee
Target segment
Retirees 50-plus, low-barrier entry
| Program | Administered by | Cost | Target segment |
|---|---|---|---|
| Thailand Privilege (Elite) | Thailand Privilege Card Co (TAT subsidiary) | $17,391-2.5M | HNW retirees, lifestyle migrants |
| LTR Visa | BoI Thailand | $1,449fee (annual) | HNW investors, remote workers, experts |
| SMART Visa | BoI Thailand | Application-fee based | Tech investors, talent, startups |
| Retirement Visa (O-A) | Immigration Bureau | ~ $55.1fee | Retirees 50-plus, low-barrier entry |
Watchpoints 2025-2026
Growth
Cardholder Target 50,000
Thailand Privilege is targeting 50,000 active cardholders by 2027, up from ~30,000 in 2025. Marketing investment in Dubai, London, Singapore, and Hong Kong expat communities is the primary acquisition channel. Revenue target approximately $0.435-18B cumulative cardholder fees.
Competition
LTR Visa Cannibalisation
BoI's LTR Visa (launched 2022) targets higher-income segments with work-and-investment eligibility that Thailand Privilege lacks. Structural differentiation is the concierge and lifestyle-services positioning rather than immigration utility, which LTR competes on price.
Tax Reform
Global Income Tax Change
Thailand's 2024 decision to tax foreign-source income remitted after 1 January 2024 is a significant deterrent for HNW cardholders using Thailand Privilege as a tax-residency base. Cardholder attrition monitoring and programme redesign response are key 2025 risks.
Related Market profiles
Peers, parents, partners, agencies, and other Long-Term Visa actors.
Competitor
Thailand Long-Term Resident (LTR) Visa
Thai LTR visa programme launched 2022; 10-year residence for HNW individuals, retirees, remote workers, professionals.
Open Market profile →
Parent
Tourism Authority of Thailand (TAT)
Thai national tourism marketing and promotion agency; runs Amazing Thailand brand campaigns, regional tourism policy.
Open Market profile →
Partner
Board of Investment of Thailand (BOI)
Thailand's investment-promotion agency; runs sector-tier incentive scheme, EEC anchor, FDI-attraction strategy.
Open Market profile →
Sector peer
BoI LTR, Smart Visa Programme
BoI-administered Long-Term Resident (LTR), Smart Visa programmes; targets HNW, professionals, retirees, digital workers.
Open Market profile →
Reports featuring this profile
Thailand Senior Long-Stay & Retirement Visa 2027 Market Intelligence
State-owned Privilege long-stay membership operator; THB 5.4B FY2024 sales; Gold to Reserve tiers
Open report →
Sits alongside 6 other Atlas profilesLTR Long-Term Resident Visa and Thailand Elite Visa: Foreigner Pathways
Thailand Elite Visa programme rebranded 2023; 5-20 year visa tiers; ~30,000 cardholders; THB 600k-2.5M tier pricing.
Open report →
Sits alongside 4 other Atlas profilesRelated Market profiles
competitor
Thailand Long-Term Resident (LTR) Visa
Thai LTR visa programme launched 2022; 10-year residence for HNW individuals, retirees, remote workers, professionals.
parent
Tourism Authority of Thailand (TAT)
Thai national tourism marketing and promotion agency; runs Amazing Thailand brand campaigns, regional tourism policy.
partner
Board of Investment of Thailand (BOI)
Thailand's investment-promotion agency; runs sector-tier incentive scheme, EEC anchor, FDI-attraction strategy.