Thai Instant Noodles: Mama, Wai Wai, Yum Yum, and the World's #2 Instant-Noodle Producer
Thailand world's #2 instant-noodle producer, exporter (after Indonesia, South Korea) β ~USD 1-1.5B annual instant-noodle export. Mama (President Foods Group / Saha-Pathana ~50% Thai market share), Wai Wai (Thai Preserved Food Factory ~15-20%), Yum Yum (Wong Long Foods ~10-15%), Nissin Thailand. Watchpoints: Vietnamese Acecook, Indomie, Shin Ramyun competition.
Key takeaways
Questions this report answers
How big is Thai instant-noodle? Per Customs / DITP: Thailand world's #2 instant-noodle producer, exporter (after Indonesia, South Korea by export-volume). Annual instant-noodle export ~ FY2024; Thai-domestic instant-noodle market ~. Tier-1: Mama (President Foods Group / Saha-Pathana-affiliated; ~ Thai market share; world's #2 instant-noodle brand by volume after Indomie, Shin Ramyun), Wai Wai (~ Thai share), Yum Yum (~), Nissin Thailand (~).[, ]
What's market mix? Per Bangkok Post: Major export markets β ASEAN (Cambodia, Laos, Myanmar, Vietnam ~), US (~), EU (~), Middle East GCC (~), Africa, Latin America (~), Japan, Korea, Australia (~).[]
What are watchpoints? Per Bangkok Post / Reuters: Vietnamese Acecook (HαΊ£o HαΊ£o), Indonesian Indomie, Korean Shin Ramyun, Buldak ramen-noodle competition, EU CSDDD compliance, US tariff impact, premium-instant-noodle (Korean-style, Japanese-style) competitive pressure, Thai-cuisine-soft-power synergy.[]
Executive summary
Thailand world's #2 instant-noodle producer, exporter; ~ annual export. Mama ~ Thai market share.[, ]
Wai Wai ~; Yum Yum ~; Nissin Thailand ~. World's #2 brand after Indomie, Shin Ramyun.[]
ASEAN ~, US ~, EU ~ markets. Watchpoints: Vietnamese Acecook, Indomie, Shin Ramyun competition.[]
Thai instant-noodle export structure
Annual export
Value
~USD 1-1.5B
Notes
FY2024.
Mama (President Foods)
Value
~50% Thai share
Notes
World's #2 brand by volume.
Wai Wai
Value
~15-20% Thai share
Notes
Cambodia, Laos, Myanmar popular.
Yum Yum (Wong Long Foods)
Value
~10-15% Thai share
Notes
Tier-2.
Nissin Thailand
Value
~5-7% Thai share
Notes
Japanese-affiliated.
ASEAN export share
Value
Notes
Cambodia, Laos, Myanmar, Vietnam.
| Metric | Value | Notes |
|---|---|---|
| Annual export | ~USD 1-1.5B | FY2024. |
| Mama (President Foods) | ~50% Thai share | World's #2 brand by volume. |
| Wai Wai | ~15-20% Thai share | Cambodia, Laos, Myanmar popular. |
| Yum Yum (Wong Long Foods) | ~10-15% Thai share | Tier-2. |
| Nissin Thailand | ~5-7% Thai share | Japanese-affiliated. |
| ASEAN export share | ~30% | Cambodia, Laos, Myanmar, Vietnam. |
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