Insight

Reference

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Supporting source

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Typical first-year bancassurance commission

30-60%

As ofFY2024·Sources2·Supporting

First-year premium commission to the bank partner runs 30-60% on life products (endowment, whole life, unit-linked), with 5-10% renewal. Non-life PA, health sit lower.

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Figure in context

First-year premium commission to the bank partner runs 30-60% on life products (endowment, whole life, unit-linked), with 5-10% renewal. Non-life PA, health sit lower.

First-year premium commission to the bank partner runs 30-60% on life products (endowment, whole life, unit-linked), with 5-10% renewal. Non-life PA, health sit lower.

Time scope

FY2024

Source basis

Supporting source

Interpretation notes

What this tells you

First-year premium commission to the bank partner runs 30-60% on life products (endowment, whole life, unit-linked), with 5-10% renewal. Non-life PA, health sit lower.

What not to do with it

Use the linked report for interpretation and keep basis differences explicit.

Related figures

Adjacent numbers that add context without drowning the value.

FY2024
~55-60%

Bancassurance share of life new business premium

TLAA channel split, OIC

FY2024
~25-30%

Bancassurance share of non-life premium

TGIA, OIC

FY2024
15 years

SCB X, FWD exclusive bancassurance term

SCB X, FWD deal disclosures

FY2020
2020

LINE BK digital bank launch

Kasikornbank, LINE Financial

FY2024
~THB 930B

Total insurance premium

OIC, World Bank

FY2024
~THB 640B

Life insurance premium

OIC premium segment data

Report context

Thailand Bancassurance & Embedded Insurance Deep Dive

Deep-dive into Thai bancassurance, embedded insurance channels. Bancassurance originates ~55-60% of life-insurance new business, ~25-30% of non-life per TLAA, TGIA data. Major bank-insurer partnerships: SCB X, FWD Thailand (15-year exclusive), KBank, Muang Thai Life (Ageas-partnered), Bangkok Bank, Bangkok Life, Krungsri (Bank of Ayudhya MUFG), Allianz Ayudhya, TTB, Prudential, Krungthai AXA Life (KTB, AXA). Commission structure: typically 30-60% first-year, 5-10% renewal. Digital embedded distribution: LINE BK (Kasikorn, LINE Financial) embedded products, TrueMoney Wallet, Rabbit LINE Pay, AIS embedded life, health, accident, travel. OIC (Office of Insurance Commission) bancassurance rules, disclosure, suitability, TCF (Treating Customers Fairly). Key variables: digital-embedded channel growing faster than branch; bank-insurer JV exclusivity renewal (SCB-FWD 15-year); PDPA, consent rules tightening cold-call, cross-sell.

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Atlas actors in this figure's reports

Profiles covered in the report that cite this number.

AIA Thailand

Thailand's new-business life leader; agency, KBANK bancassurance; AIA Group HK-listed parent.

Allianz Ayudhya

Krungsri bancassurance insurer — Allianz SE × BAY JV; top-five life, top-five non-life; dominant BAY-channel product distribution.

Bangkok Life Assurance

Listed life insurer riding Bangkok Bank's bancassurance channel; FY2024 total premium ~THB 44-48B.

FWD Thailand

FWD Group Thailand — post-2019 SCB Life acquisition; SCB bancassurance; HK-listed parent.

Muang Thai Life Assurance

Thailand's largest bancassurance life insurer — KBANK × Ageas × TCC JV; FY2024 premium ~THB 100-110B.

Prudential Thailand

British-parent life insurer (Prudential plc); agency, bancassurance mix; top-10 life by new-business premium.

Typical first-year bancassurance commission · Insight