Insight

Reference

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Supporting source

Cha Tra Mue Indonesia Franchise Stores (2027 Target)

~60-90 stores (vs ~18 in 2024)

As of2024-2027F·Sources3·Supporting

Cha Tra Mue (Thai milk-tea brand) signed Garuda Group as Indonesia master-franchise partner in early 2025 with a 60-90 store rollout target across Jakarta, Surabaya, Bandung and Bali by 2027. Compact-format milk-tea outlets (60-120 sqm, USD 65,000-150,000 CapEx) carry the lowest per-outlet investment of the four anchor Thai concepts and the fastest 24-36 month payback for the local sub-franchisee.

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Figure in context

Cha Tra Mue (Thai milk-tea brand) signed Garuda Group as Indonesia master-franchise partner in early 2025 with a 60-90 store rollout target across Jakarta, Surabaya, Bandung and Bali by 2027. Compact-format milk-tea outlets (60-120 sqm, USD 65,000-150,000 CapEx) carry the lowest per-outlet investment of the four anchor Thai concepts and the fastest 24-36 month payback for the local sub-franchisee.

Cha Tra Mue (Thai milk-tea brand) signed Garuda Group as Indonesia master-franchise partner in early 2025 with a 60-90 store rollout target across Jakarta, Surabaya, Bandung and Bali by 2027. Compact-format milk-tea outlets (60-120 sqm, USD 65,000-150,000 CapEx) carry the lowest per-outlet investment of the four anchor Thai concepts and the fastest 24-36 month payback for the local sub-franchisee.

Time scope

2024-2027F

Source basis

Supporting source

Interpretation notes

What this tells you

Cha Tra Mue (Thai milk-tea brand) signed Garuda Group as Indonesia master-franchise partner in early 2025 with a 60-90 store rollout target across Jakarta, Surabaya, Bandung and Bali by 2027. Compact-format milk-tea outlets (60-120 sqm, USD 65,000-150,000 CapEx) carry the lowest per-outlet investment of the four anchor Thai concepts and the fastest 24-36 month payback for the local sub-franchisee.

What not to do with it

Use the linked report for interpretation and keep basis differences explicit.

Related figures

Adjacent numbers that add context without drowning the value.

2027F
USD ~615M (Insight base case)

Thailand Halal-Restaurant-Franchise Outbound Revenue (2027F)

Thai Restaurant Association, Thai Customs HS 2106/HS 1905, BKPM, MITI, operator disclosure

2024-2027F
~28 outlets (vs ~8 in 2024)

After You Indonesia Franchise Outlets (2027 Target)

Bangkok Post coverage, After You master-franchise contract disclosure, Hotel Tugu Group

2025-2027F
~12-15 outlets

Greyhound Cafe Malaysia Outlets (2027 Target)

The Edge Malaysia coverage, WCT Group disclosure, JAKIM certification scheme

2024-2027F
~4-7% royalty plus 1-2% marketing

Thai Foodservice Outbound Franchise Royalty Rate (2027)

Thai Restaurant Association master-franchise contract disclosure, operator-level disclosure

2024-2027F
~IDR 18-45M (MRA path) vs IDR 35-90M (direct)

BPJPH-CICOT MRA Certification Cost vs Direct BPJPH (2027)

BPJPH, CICOT, BPJPH-CICOT MRA documentation

2025-2027
Up to 30% of certification cost (capped THB 1.2M per operator)

MOFA Thai Select Halal Programme Certification Underwriting (2025-2027)

MOFA Thai Select Halal initiative, programme guidelines

Report context

Thailand Halal Restaurant Franchise Export 2027 Market Intelligence

Thai foodservice brands After You, Cha Tra Mue, Greyhound Cafe, Mango Tree, Mango Tango, Pa Thong Ko Savoey, Iberry and Lim Lao Sa are pivoting to halal-certified menus and master-franchise expansion into Indonesia (280M Muslim consumers), Malaysia (24M), Brunei and the Southern Thailand halal cluster. Indonesia BPJPH mandatory halal certification for imported food and beverage took effect October 2024 and broadens into restaurant and prepared-food categories through 2026-2027 enforcement, creating a regulatory tailwind for pre-certified Thai chains; Malaysia JAKIM certification plus MyHIJAU directory and MITI fast-track opens halal-restaurant inbound investment. Five 2027 catalysts stack: (a) After You opening 28 Indonesia franchise outlets by 2027 under Hotel Tugu Group master-franchise versus 8 in 2024, (b) Cha Tra Mue Thai milk tea targeting 60-90 stores across Jakarta, Surabaya, Bandung and Bali via Garuda Group, (c) Greyhound Cafe entering Kuala Lumpur, Penang and Johor Bahru with WCT Group master, (d) Indonesia BPJPH halal mandate forcing HACCP and certification gating on imported menu inputs (Thai chains pre-certified gain 18-month head start), (e) Thai BOI Section 8 export-services bonus for Thai franchise IP rights export plus MOFA Thai Select Halal foodservice diplomacy underwriting 30 percent of certification cost. Insight base case: 2027 Thai halal-restaurant-franchise outbound revenue reaches USD 0.4-0.9B (vs USD 0.05-0.12B 2024), with After You, Cha Tra Mue, Greyhound Cafe, Pa Thong Ko Savoey, Iberry and Mango Tree capturing 65 percent of cumulative outbound revenue.

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Atlas actors in this figure's reports

Profiles covered in the report that cite this number.

MK Restaurant Group (MK)

Thailand's largest Japanese-Thai hot-pot restaurant chain operator (SET: M); also joint-venture partner for Yayoi teishoku brand.

Cha Tra Mue Indonesia Franchise Stores (2027 Target) · Insight