Reference
·Supporting source
Thailand pet humanisation annual spend per pet
~THB 12,000-15,000 (2024)
Average annual spend per pet in urban Thai households reached an estimated THB 12,000-15,000 in 2024 per Kasikorn Research and operator-disclosed cohort data, roughly double the 2018 baseline of THB 6,000-7,000. Premium-cohort owners (Bangkok central, condo-dwelling, sub-40 years) spend THB 25,000-35,000 annually, including premium food, grooming subscriptions, pet-tech wearables, daycare, and discretionary veterinary visits. The humanisation curve has accelerated since 2022 as Gen Z and millennial owners frame pets as family members and integrate them into hospitality and travel patterns.
Figure in context
Average annual spend per pet in urban Thai households reached an estimated THB 12,000-15,000 in 2024 per Kasikorn Research and operator-disclosed cohort data, roughly double the 2018 baseline of THB 6,000-7,000. Premium-cohort owners (Bangkok central, condo-dwelling, sub-40 years) spend THB 25,000-35,000 annually, including premium food, grooming subscriptions, pet-tech wearables, daycare, and discretionary veterinary visits. The humanisation curve has accelerated since 2022 as Gen Z and millennial owners frame pets as family members and integrate them into hospitality and travel patterns.
Average annual spend per pet in urban Thai households reached an estimated THB 12,000-15,000 in 2024 per Kasikorn Research and operator-disclosed cohort data, roughly double the 2018 baseline of THB 6,000-7,000. Premium-cohort owners (Bangkok central, condo-dwelling, sub-40 years) spend THB 25,000-35,000 annually, including premium food, grooming subscriptions, pet-tech wearables, daycare, and discretionary veterinary visits. The humanisation curve has accelerated since 2022 as Gen Z and millennial owners frame pets as family members and integrate them into hospitality and travel patterns.
Time scope
2024
Source basis
Supporting source
Interpretation notes
What this tells you
Average annual spend per pet in urban Thai households reached an estimated THB 12,000-15,000 in 2024 per Kasikorn Research and operator-disclosed cohort data, roughly double the 2018 baseline of THB 6,000-7,000. Premium-cohort owners (Bangkok central, condo-dwelling, sub-40 years) spend THB 25,000-35,000 annually, including premium food, grooming subscriptions, pet-tech wearables, daycare, and discretionary veterinary visits. The humanisation curve has accelerated since 2022 as Gen Z and millennial owners frame pets as family members and integrate them into hospitality and travel patterns.
What not to do with it
Use the linked report for interpretation and keep basis differences explicit.
Related figures
Adjacent numbers that add context without drowning the value.
Thailand pet care sector revenue (2020-2024)
Euromonitor International Pet Care Thailand, Kasikorn Research Center, Bank of Thailand consumer surveys
Thailand companion pet population
Thai Veterinary Medical Association, Kasikorn Research Center, Department of Livestock Development
Thailand pet food brand share (2024)
Nielsen Thailand retail audit, Euromonitor, Perfect Companion / ICC International disclosures
Thailand registered veterinary hospitals and clinics (2020-2024)
Veterinary Council of Thailand, Department of Livestock Development, Thonglor Pet Hospital disclosures
Thailand pet insurance gross written premium (2022-2024)
Office of Insurance Commission, Bangkok Insurance disclosures, Roojai investor materials
Thailand premium pet food segment CAGR (2020-2024)
Euromonitor International, Kasikorn Research, Royal Canin Thailand investor materials
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