Reference

Primary source

Thailand AI, automation services market size

~USD 950M

As ofFY2024·Sources4·Primary

Triangulated 2024 value across cloud/hyperscale AI infra, system integration, industrial automation, BI, AI/ML platforms, and applied-AI startups. Growth is accelerating with hyperscale region launches and generative-AI enterprise pilots.

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Figure in context

Time scope

FY2024

Source basis

Primary source

Interpretation notes

What this tells you

What not to do with it

Use the linked report for interpretation and keep basis differences explicit.

Related figures

Adjacent numbers that add context without drowning the value.

FY2024

~36%

Cloud, hyperscale AI infra share

DEPA, hyperscaler disclosures

FY2024

~26%

System integration, enterprise AI share

DEPA, SET filings, MFEC)

2022-2027 policy window

2022-2027

National AI Strategy horizon

MDES, DEPA, ETDA

FY2024

~18%

Industrial automation, robotics share

FTI Automation Club, BOI

FY2024

70B parameters

Typhoon largest open-weight Thai LLM size

SCB 10X Typhoon release notes

FY2024

majority

Closed-weight frontier share of Thai enterprise GenAI spend

Azure, AWS, Google Cloud Thailand regions

Report context

Thailand AI & Automation Services Market Intelligence

Thailand AI, automation services ~USD 950M in 2024 (triangulated from DEPA, MDES, hyperscale cloud disclosures, local SI filings). Growth accelerating with generative-AI enterprise adoption, hyperscale cloud regions (AWS Bangkok Region launched 2025, Microsoft Azure Thailand May 2024, Google Cloud Thailand Sep 2024). Service mix: cloud, hyperscale AI infra ~36%, system integration, enterprise AI ~26%, industrial automation, robotics ~18%, data, BI, AI/ML platforms ~12%, AI startups, applied AI ~8%. Listed SIs: G-Able (SET: GBL), MFEC (SET: MFEC). Major AI builders: SCB 10X (Typhoon Thai-LLM), Beacon VC, Beacon Interface (KBank). Policy: MDES National AI Strategy 2022-2027, DEPA digital promotion, NIA innovation, BOI Category 5 incentives, ETDA AI governance framework.

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Atlas actors in this figure's reports

Profiles covered in the report that cite this number.

Advanced Info Service (AIS)

Thailand's largest mobile, fibre operator with adjacent data-centre, edge-compute assets; GULF-SingTel controlled post-2023 JV.

AWS Thailand (Bangkok Region)

AWS Bangkok Region launched January 2025 — first US hyperscale cloud region in Thailand; USD 5B+ 15-year commitment.

Kasikornbank

Top-4 commercial bank with the deepest retail, SME franchise — THB 4.3–4.4T FY2024 assets and the LINE BK digital-banking JV.

SCB X

Top-4 bank holding company (over Siam Commercial Bank) with a digital-ventures architecture — FY2024 group revenue ~THB 190B.

True Corporation

Post-2023 TRUE × DTAC merger; ~50M mobile subs; FY2024 revenue ~THB 210B; CP Group, Telenor, China Mobile parents.

Digital Economy Promotion Agency (DEPA)

Thai MDES agency driving digital transformation, AI adoption, and smart-city programmes across government and SMEs.

Time scope	FY2024
Sources	DEPA, MDES, hyperscale cloud disclosures, local SI filings
Basis	Primary source
Confidence	Primary source