Insight

Reference

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Supporting source

·Preview

MNC subsidiary share of personal care

~70%

As ofFY2024·Sources3·Supporting

Multinationals (Unilever, P&G, Colgate-Palmolive, J&J, L'Oréal, Beiersdorf) dominate skincare, personal wash, cosmetics. Heritage Thai herbal, MLM holds ~25-30%; remainder is K-beauty, J-beauty imports.

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Figure in context

Multinationals (Unilever, P&G, Colgate-Palmolive, J&J, L'Oréal, Beiersdorf) dominate skincare, personal wash, cosmetics. Heritage Thai herbal, MLM holds ~25-30%; remainder is K-beauty, J-beauty imports.

Multinationals (Unilever, P&G, Colgate-Palmolive, J&J, L'Oréal, Beiersdorf) dominate skincare, personal wash, cosmetics. Heritage Thai herbal, MLM holds ~25-30%; remainder is K-beauty, J-beauty imports.

Time scope

FY2024

Source basis

Supporting source

Interpretation notes

What this tells you

Multinationals (Unilever, P&G, Colgate-Palmolive, J&J, L'Oréal, Beiersdorf) dominate skincare, personal wash, cosmetics. Heritage Thai herbal, MLM holds ~25-30%; remainder is K-beauty, J-beauty imports.

What not to do with it

Use the linked report for interpretation and keep basis differences explicit.

Related figures

Adjacent numbers that add context without drowning the value.

FY2024
~THB 150B

Thai personal care, household FMCG retail value

Euromonitor, Kantar Thailand

FY2024
~35%

Skincare, cosmetics category share

Euromonitor, Kantar

FY2024
~THB 10B

Giffarine MLM revenue

Giffarine company disclosures, DBD filings

FY2024
3 SET issuers

Listed Thai FMCG anchors

SET, 56-1 filings

Report context

Thailand Personal Care & Household FMCG Market Intelligence

Thailand personal care, household FMCG ~THB 150B annual retail. MNC subsidiaries (Unilever, P&G, Colgate, J&J, L'Oréal, Beiersdorf) dominate skincare, personal wash, cosmetics. Thai listed: Osotspa (SET: OSP — M-150 energy drink, broader FMCG), ICC International (SET: ICC — Saha Group flagship brand portfolio), Do Day Dream (SET: DDD — Namu Life skincare, online-first model). Heritage Thai herbal brands (Srichand, Giffarine MLM), K-beauty, J-beauty import growth. Watsons, Boots, Fascino pharmacy chains as key channels; online via Shopee, Lazada, TikTok Shop.

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Atlas actors in this figure's reports

Profiles covered in the report that cite this number.

Do Day Dream

Listed Thai skincare, whitening operator; Namu Life SNAILWHITE flagship; mass-premium skincare, K-beauty tie-in.

I.C.C. International

Saha Group listed Thai personal care, innerwear, apparel distributor; BSC, Cute Press, Wacoal, Arrow, ST Sports portfolio.

Carabao Group

Listed Thai energy drink; Carabao brand, UK, global export; FY2024 revenue ~THB 20B; Chelsea FC, Carabao Cup sponsorship.

Central Retail Corporation

Omnichannel incumbent defending digital share against marketplace platforms.

CP Axtra (Makro, Lotus)

CP Group post-2022 Makro, Lotus amalgamation; Makro wholesale, Lotus hypermarkets; FY2024 revenue ~THB 480-500B; Chearavanont-controlled.

Osotspa

Listed Thai energy drink, OTC, pharmacy leader; M-150, Lipovitan; FY2024 revenue ~THB 29B.

MNC subsidiary share of personal care · Insight