Insight

Reference

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Supporting source

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Farm machinery, mechanisation share

~38%

As ofFY2024·Sources3·Supporting

Farm machinery (Kubota, John Deere, Claas, Yanmar) is the largest segment — Thailand remains a mechanisation-led smart farming market.

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Figure in context

Farm machinery (Kubota, John Deere, Claas, Yanmar) is the largest segment — Thailand remains a mechanisation-led smart farming market.

Farm machinery (Kubota, John Deere, Claas, Yanmar) is the largest segment — Thailand remains a mechanisation-led smart farming market.

Time scope

FY2024

Source basis

Supporting source

Interpretation notes

What this tells you

Farm machinery (Kubota, John Deere, Claas, Yanmar) is the largest segment — Thailand remains a mechanisation-led smart farming market.

What not to do with it

Use the linked report for interpretation and keep basis differences explicit.

Related figures

Adjacent numbers that add context without drowning the value.

FY2024
~THB 15B

Thailand smart farming, precision agriculture size

NECTEC NSTDA, NIA, BOI Category 1 Smart Farming

FY2020 → FY2024
~2.5x

Growth multiple 2020-2024

NIA, BAAC, BOI

FY2024
~22%

IoT, sensors, precision ag share

NECTEC, NIA

2017+ policy
Thailand 4.0 Smart Farm

Umbrella policy

Royal Thai Government, MOAC

Report context

Thailand Smart Farming Market Intelligence

Thai smart farming, precision agriculture sits at approximately THB 15B (about USD 430M) in 2024, roughly 2.5x its 2020 base. Mechanisation (~38%) is led by Siam Kubota (MCC Kubota, the Kubota Japan, Siam Cement Group JV) with John Deere, Yanmar, Iseki, Claas in supporting positions. IoT, sensors, precision agriculture (~22%), drone and satellite imaging (~16%), farm-management software (~14%), and agri-fintech, marketplace (~10%) round out the stack. Agtech startups Ricult, Listenfield, Vesta Farm, Freshket, Wangree Health Farm, Farmbook sit alongside DJI Agras and Thai Drone Services. CP Foods, Betagro, Charoen Pokphand Produce anchor captive smart-agriculture programmes. Policy stack: BAAC digital agriculture loan, MOAC Thailand 4.0 Smart Farm, DOAE Young Smart Farmer, NECTEC HandySense IoT, NIA AgTech Connext, BOI Category 1 Smart Farming incentive. EU CBAM and tightening export traceability accelerate adoption.

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Atlas actors in this figure's reports

Profiles covered in the report that cite this number.

Bank for Agriculture and Agricultural Cooperatives

State-owned agricultural development bank; ~THB 2T assets; primary lender to Thai farmers, agricultural cooperatives.

Betagro (BTG)

Thai-listed mid-scale integrated agro-industrial group (SET: BTG); chicken, pork, animal feed.

Charoen Pokphand Foods

CP Group's agri-food flagship; FY2024 revenue ~THB 580-600B; pork, chicken, aquaculture, processed foods, pet food across 18 countries.

DJI Agras (Thailand)

DJI's agricultural-spraying drone product line operating in Thailand; precision crop-protection for rice, sugarcane, oil palm.

Mitr Phol

Largest private Thai sugar producer; Lamsam-family controlled; Thailand, Laos, Cambodia, China, Australia footprint.

Perfect Companion Group

CP Group's sole pet food arm — SmartHeart flagship, largest private pet food operator in Thailand.

Farm machinery, mechanisation share · Insight