Reference
·Supporting source
Premium Wine and Sake On-Trade ASP Envelope at Bangkok Fine-Dining
THB 2,800-180,000 per bottle, THB 480-2,800 by-the-glass
Entry-premium Bordeaux and Burgundy list at THB 2,800 to 12,000 per bottle at Bangkok fine-dining venues with a 3.0 to 3.8 times markup over importer trade price. Super-premium Bordeaux, Burgundy, Cult California, and prestige Champagne run THB 22,000 to 180,000 per bottle at hotel cellars and Michelin sommelier rooms with a 2.4 to 3.2 times markup. Premium sake Daiginjo from Niigata, Yamagata, and Akita lists THB 4,800 to 65,000 per bottle at a 3.2 to 4.0 times markup. Sommelier by-the-glass pours anchor THB 480 to 2,800 per pour with a 4.5 to 6.0 times effective markup against half-bottle cost, making by-the-glass the highest-margin slice of restaurant beverage revenue.
Figure in context
Entry-premium Bordeaux and Burgundy list at THB 2,800 to 12,000 per bottle at Bangkok fine-dining venues with a 3.0 to 3.8 times markup over importer trade price. Super-premium Bordeaux, Burgundy, Cult California, and prestige Champagne run THB 22,000 to 180,000 per bottle at hotel cellars and Michelin sommelier rooms with a 2.4 to 3.2 times markup. Premium sake Daiginjo from Niigata, Yamagata, and Akita lists THB 4,800 to 65,000 per bottle at a 3.2 to 4.0 times markup. Sommelier by-the-glass pours anchor THB 480 to 2,800 per pour with a 4.5 to 6.0 times effective markup against half-bottle cost, making by-the-glass the highest-margin slice of restaurant beverage revenue.
Entry-premium Bordeaux and Burgundy list at THB 2,800 to 12,000 per bottle at Bangkok fine-dining venues with a 3.0 to 3.8 times markup over importer trade price. Super-premium Bordeaux, Burgundy, Cult California, and prestige Champagne run THB 22,000 to 180,000 per bottle at hotel cellars and Michelin sommelier rooms with a 2.4 to 3.2 times markup. Premium sake Daiginjo from Niigata, Yamagata, and Akita lists THB 4,800 to 65,000 per bottle at a 3.2 to 4.0 times markup. Sommelier by-the-glass pours anchor THB 480 to 2,800 per pour with a 4.5 to 6.0 times effective markup against half-bottle cost, making by-the-glass the highest-margin slice of restaurant beverage revenue.
Time scope
FY2026 list pricing
Source basis
Supporting source
Interpretation notes
What this tells you
Entry-premium Bordeaux and Burgundy list at THB 2,800 to 12,000 per bottle at Bangkok fine-dining venues with a 3.0 to 3.8 times markup over importer trade price. Super-premium Bordeaux, Burgundy, Cult California, and prestige Champagne run THB 22,000 to 180,000 per bottle at hotel cellars and Michelin sommelier rooms with a 2.4 to 3.2 times markup. Premium sake Daiginjo from Niigata, Yamagata, and Akita lists THB 4,800 to 65,000 per bottle at a 3.2 to 4.0 times markup. Sommelier by-the-glass pours anchor THB 480 to 2,800 per pour with a 4.5 to 6.0 times effective markup against half-bottle cost, making by-the-glass the highest-margin slice of restaurant beverage revenue.
What not to do with it
Use the linked report for interpretation and keep basis differences explicit.
Related figures
Adjacent numbers that add context without drowning the value.
Thailand Premium Wine, Sake, and Sommelier Restaurant-Trade Market Size
Insight derivation from Thai Excise schedule, Thai Customs HS 2204 and HS 2206, Italasia, Independent Wine, Wine Garage, Crown Sake, Sake Hub Bangkok, Vinarus disclosures, Michelin Guide Thailand 2026, Asia 50 Best 2026, SCB EIC hospitality outlook
Thailand Premium Wine and Sake Importer Cluster Annual Landed Imports
Italasia portfolio disclosure, Wine Garage and Independent Wine catalogue, Vino Smile, Crown Sake, Sake Hub Bangkok, Vinarus, Wine Pro Asia portfolio data, Thai Customs HS 2204 and HS 2206
Thai Excise and Customs Duty Stack on Premium Wine and Sake
Thai Customs Department HS 2204 and HS 2206 tariff schedule, Thai Excise Department alcohol beverage rate schedule
Court of Master Sommeliers Bangkok Chapter Certified Sommelier Pipeline
Court of Master Sommeliers Asia Bangkok chapter, Sake Sommelier Association Thailand, Insight derivation
Michelin and Asia 50 Best Bangkok Sommelier Demand Cluster
Michelin Guide Thailand 2026, Asia 50 Best Restaurants 2026, Asia 50 Best Bars 2026
Asia 50 Best Bars Bangkok Cluster Premium Spirit and Wine Cross-Pour Revenue
Asia 50 Best Bars 2026, Bar Yard, Asia Today, Mahaniyom, Penicillin disclosures, Insight derivation
Report context
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