Reference
·Primary source
Thailand total wellness economy (2020-2024)
~USD 42.7B (2024)
Thailand's total wellness economy reached approximately USD 42.7 billion in 2024 per the Global Wellness Institute (GWI) February 2026 country rankings update, up from USD 38.8 billion in 2023 and a COVID trough of roughly USD 26-28 billion in 2020. Thailand ranks 24th globally and 9th in Asia-Pacific, with 10.1% year-on-year growth between 2023 and 2024 (7th-fastest among GWI's top 25). The 11 wellness sub-sectors include spas, wellness tourism, physical activity, healthy eating and nutrition, traditional and complementary medicine, and wellness real estate. The 2020 pandemic dip was particularly sharp in the wellness tourism and spa sub-sectors before a strong rebound from 2022 onwards.
Figure in context
Thailand's total wellness economy reached approximately USD 42.7 billion in 2024 per the Global Wellness Institute (GWI) February 2026 country rankings update, up from USD 38.8 billion in 2023 and a COVID trough of roughly USD 26-28 billion in 2020. Thailand ranks 24th globally and 9th in Asia-Pacific, with 10.1% year-on-year growth between 2023 and 2024 (7th-fastest among GWI's top 25). The 11 wellness sub-sectors include spas, wellness tourism, physical activity, healthy eating and nutrition, traditional and complementary medicine, and wellness real estate. The 2020 pandemic dip was particularly sharp in the wellness tourism and spa sub-sectors before a strong rebound from 2022 onwards.
Interpretation notes
What this tells you
Thailand's total wellness economy reached approximately USD 42.7 billion in 2024 per the Global Wellness Institute (GWI) February 2026 country rankings update, up from USD 38.8 billion in 2023 and a COVID trough of roughly USD 26-28 billion in 2020. Thailand ranks 24th globally and 9th in Asia-Pacific, with 10.1% year-on-year growth between 2023 and 2024 (7th-fastest among GWI's top 25). The 11 wellness sub-sectors include spas, wellness tourism, physical activity, healthy eating and nutrition, traditional and complementary medicine, and wellness real estate. The 2020 pandemic dip was particularly sharp in the wellness tourism and spa sub-sectors before a strong rebound from 2022 onwards.
What not to do with it
Values in USD billions. GWI 11-sector wellness-economy framework; 2020-2022 figures interpolated to GWI's 2023/2024 endpoints.
Related figures
Adjacent numbers that add context without drowning the value.
Top Thailand spa and wellness operators by revenue (2024)
Siam Wellness Group annual report, Minor International annual report, SET filings
Thailand medical and wellness tourism revenue (2020-2024)
Tourism Authority of Thailand, Ministry of Public Health, Bumrungrad and BDMS investor disclosures
Thailand international tourist arrivals (2019-2024)
Ministry of Tourism and Sports, Tourism Authority of Thailand, TAT Intelligence Center
Thailand Global Wellness Institute country rank
Global Wellness Institute Country Rankings 2026, GWI Wellness Tourism Monitor
Thailand LTR visa Wealthy Pensioner approvals
Thailand Board of Investment LTR Programme, BOI annual report
Chiva-Som Hua Hin published rate per night
Chiva-Som official fact sheet, Booking and Kayak rate-shop data, Condé Nast Traveler Readers' Choice
Report context
Atlas actors in this figure's reports
Profiles covered in the report that cite this number.