Singha Park Chiang Rai
Singha Park Chiang Rai is the Singha Estate (SET:S) operated tea-plantation agro-tourism park in Mae Kon district, Chiang Rai province. Approximately 12 square kilometres encompassing Boon Rawd-owned tea plantations, on-site cycling and balloon-tour activities, restaurants, and farm-stay villas. Major Chiang Rai tourist anchor and brand-building venue for Singha. Anchor of Boon Rawd / Bhirombhakdi family soft-power positioning in northern-Thailand tourism.
Profile overview
Singha Park Chiang Rai is the Singha Estate (SET:S) operated tea-plantation agro-tourism park in Mae Kon district, Chiang Rai province. Approximately 12 square kilometres encompassing Boon Rawd-owned tea plantations, on-site cycling and balloon-tour activities, restaurants, and farm-stay villas. Major Chiang Rai tourist anchor and brand-building venue for Singha. Anchor of Boon Rawd / Bhirombhakdi family soft-power positioning in northern-Thailand tourism.
Key programmes and zones
Tea cultivation
Boon Rawd tea plantations
Approximately 1,800 rai of tea-planted area producing Singha-branded premium teas. Tea harvest feeding on-site cafe, packaged tea products, and farm-fresh retail distributed via modern trade channels nationwide.
Experiential tourism
Cycling and balloon activities
Annual Singha Park Chiang Rai international cycling event draws 5,000-10,000 participants; hot-air balloon festival tied to year-end high season. Activities generate direct admission and food-and-beverage revenue.
Accommodation
Farm-stay villas and resort
On-farm villa accommodation offering eco-agro-stay experiences; operated under Singha Estate hospitality management. Seasonal occupancy peaks in November-February Chiang Rai cool season; rates $116-12,000 per night.
Northern Thailand agro-tourism peers
Royal Agricultural Station Angkhang
Operator
Royal Projects Foundation
Focus
Highland horticulture
Scale
National heritage site
Maejo Agri-Science Village
Operator
Maejo University
Focus
Organic farming education
Scale
Campus-scale
Doi Tung Development Project
Operator
Mae Fah Luang Foundation
Focus
Coffee, handicrafts, eco-tourism
Scale
~6 sq km estate
| Venue | Operator | Focus | Scale |
|---|---|---|---|
| Singha Park Chiang Rai | Singha Estate (SET:S) | Tea, cycling, agro-tourism | ~12 sq km, 1.5M visitors/yr |
| Royal Agricultural Station Angkhang | Royal Projects Foundation | Highland horticulture | National heritage site |
| Maejo Agri-Science Village | Maejo University | Organic farming education | Campus-scale |
| Doi Tung Development Project | Mae Fah Luang Foundation | Coffee, handicrafts, eco-tourism | ~6 sq km estate |
Watchpoints 2025-2026
Visitor growth
Chiang Rai tourism recovery
Chiang Rai province received approximately 4.5 million tourists in 2024; recovery toward pre-COVID 6M target depends on direct-flight capacity to Chiang Rai Airport and Chinese-group-tour return.
Branding
Singha tea SKU expansion
Boon Rawd is expanding packaged-tea SKU distribution in modern trade and convenience channels. Singha Park tea brand competes with Doi Kham and Doi Tung positioned as northern-premium teas.
Development
Phase-2 resort expansion
Singha Estate has signalled Phase-2 resort expansion at Singha Park with additional villa inventory; investment size and timeline subject to Singha Estate board approval and overall group capital allocation priorities.
Related Market profiles
Peers, parents, partners, agencies, and other Agro Tourism actors.
Competitor
Bumrungrad Hospital
Thailand's medical-tourism flagship — first Asian hospital JCI-accredited (2002); >60% international-patient revenue mix.
Open Market profile →
Competitor
Bangkok Dusit Medical Services
Thailand's largest listed hospital group — 50+ hospitals across six brand families; > $3.19B FY2024 revenue.
Open Market profile →
Competitor
Minor International
Thailand's largest listed hotel group — 550+ properties across 56+ countries via NH Hotel Group, Anantara, and Avani.
Open Market profile →
Reports featuring this profile
Related Market profiles
competitor
Bumrungrad Hospital
Thailand's medical-tourism flagship — first Asian hospital JCI-accredited (2002); >60% international-patient revenue mix.
competitor
Bangkok Dusit Medical Services
Thailand's largest listed hospital group — 50+ hospitals across six brand families; >THB 110B FY2024 revenue.
competitor
Minor International
Thailand's largest listed hotel group — 550+ properties across 56+ countries via NH Hotel Group, Anantara, and Avani.