ONE Championship
ONE Championship is the Singapore-headquartered MMA and Muay Thai promotion founded by Chatri Sityodtong in 2011. Operates flagship Bangkok-based fight-night calendar (Lumpinee Boxing Stadium, Impact Arena Muang Thong Thani). Holds global broadcast rights with TNT Sports (UK), Amazon Prime Video (US, post-2024), and various regional networks. Anchor of Thai Muay Thai global commercialisation alongside RWS (Rajadamnern World Series) and Lumpinee Stadium concession holders. Competes with UFC and Glory in global combat-sports broadcast tier.
Profile overview
ONE Championship is the Singapore-headquartered MMA and Muay Thai promotion founded by Chatri Sityodtong in 2011. Operates flagship Bangkok-based fight-night calendar (Lumpinee Boxing Stadium, Impact Arena Muang Thong Thani). Holds global broadcast rights with TNT Sports (UK), Amazon Prime Video (US, post-2024), and various regional networks. Anchor of Thai Muay Thai global commercialisation alongside RWS (Rajadamnern World Series) and Lumpinee Stadium concession holders. Competes with UFC and Glory in global combat-sports broadcast tier.
Brand portfolio
Combat Sports
ONE MMA, Muay Thai, Kickboxing
Flagship ONE Championship events combine MMA, Muay Thai, and kickboxing in rotating ONE Fight Night and ONE Friday Fights formats. Lumpinee Stadium Fridays draw 4,000-seat sellouts; global broadcast reaches 190 countries via Amazon Prime and network deals.
Broadcast
Amazon Prime, TNT Sports
Multi-year broadcast deal with Amazon Prime Video (USA, 2023-2028 reported) and TNT Sports (UK). Annual broadcast rights revenue estimated at USD 150-200M. ONE is positioning as the primary combat-sports challenger to UFC globally.
Expansion
ONE X Tokyo, ONE Super Series
Expanding beyond Bangkok with ONE X Tokyo (Japan card) and ONE Super Series standalone events in Singapore, Jakarta, and Kuala Lumpur. Growing fighter-fee payroll driven by Buakaw, Rodtang, and Stamp Fairtex brand equity.
Global combat-sports promotions — comparison
UFC
HQ
Las Vegas, USA
Annual events
~45
Primary broadcast
ESPN, ESPN, UFC Fight Pass
HQ
Singapore / Bangkok
Annual events
~25-30
Primary broadcast
Amazon Prime, TNT Sports
Glory Kickboxing
HQ
Netherlands
Annual events
~12
Primary broadcast
Regional pay-per-view
Bellator MMA
HQ
Los Angeles, USA
Annual events
~15
Primary broadcast
Showtime (merged Paramount)
| Promotion | HQ | Annual events | Primary broadcast |
|---|---|---|---|
| UFC | Las Vegas, USA | ~45 | ESPN, ESPN, UFC Fight Pass |
| ONE Championship | Singapore / Bangkok | ~25-30 | Amazon Prime, TNT Sports |
| Glory Kickboxing | Netherlands | ~12 | Regional pay-per-view |
| Bellator MMA | Los Angeles, USA | ~15 | Showtime (merged Paramount) |
Watchpoints 2025-2026
Valuation
IPO or SPAC Pathway
ONE Championship explored a SPAC merger in 2022-2023 at a reported USD 1.4B valuation; delayed amid market conditions. A fresh US or Singapore-exchange listing pathway is on investor radar for 2025-2026 growth-capital raise.
Fighter Salaries
Pay Parity Pressure
ONE athlete pay remains well below UFC equivalents. Growing athlete-advocacy pressure and competing offers from PFL and Bellator create retention risk for marquee Thai athletes including Rodtang and Stamp Fairtex.
Content
Original Content Pipeline
Amazon collaboration includes original documentary content. ONE's ability to grow non-fight-night content (reality shows, fighter documentaries) is key to Amazon renewal and new-market subscriber acquisition beyond core combat-sports fans.
Related Market profiles
Peers, parents, partners, agencies, and other Combat Sports Broadcasting actors.
Competitor
Leicester City Football Club
English football club owned by King Power interests.
Open Market profile →
Competitor
Bangkok Broadcasting & Television / Channel 7 HD
Thai free-to-air television broadcaster operating Channel 7 HD.
Open Market profile →
Competitor
MCOT / Channel 9
State-linked Thai media company operating Channel 9 and broadcasting assets.
Open Market profile →
Reports featuring this profile
Thailand Sports Industry Leagues & Broadcasting Market Intelligence
Singapore-headquartered combat-sport promoter; weekly Lumpinee Muay Thai broadcast cards
Open report →
Sits alongside 4 other Atlas profilesMuay Thai Goes Global: Lumpinee, ONE Championship, and the Stadium-Economy Export
Singapore-headquartered MMA / Muay Thai promotion; Bangkok-based fight-night anchors; global broadcast rights with TNT Sports, Amazon Prime.
Open report →
Sits alongside 4 other Atlas profilesRelated Market profiles
competitor
Leicester City Football Club
English football club owned by King Power interests.
competitor
Bangkok Broadcasting & Television / Channel 7 HD
Thai free-to-air television broadcaster operating Channel 7 HD.
competitor
MCOT / Channel 9
State-linked Thai media company operating Channel 9 and broadcasting assets.