The Ritz-Carlton Yacht Collection (Thailand calls)
The Ritz-Carlton Yacht Collection is the Marriott International ultra-luxury yacht-cruise brand operating purpose-built small luxury yachts (Evrima, Ilma, Luminara). Thailand-relevant via Andaman / Phuket / Krabi / Koh Samui port calls within Asia luxury-cruise itineraries. Premium positioning vs Royal Caribbean / Norwegian Cruise Line standard luxury, targeting ultra-HNW guest segment. Represents the high end of cruise-tourism inbound to Thailand luxury Andaman positioning.
Profile overview
The Ritz-Carlton Yacht Collection is the Marriott International ultra-luxury yacht-cruise brand operating purpose-built small luxury yachts (Evrima, Ilma, Luminara). Thailand-relevant via Andaman / Phuket / Krabi / Koh Samui port calls within Asia luxury-cruise itineraries. Premium positioning vs Royal Caribbean / Norwegian Cruise Line standard luxury, targeting ultra-HNW guest segment. Represents the high end of cruise-tourism inbound to Thailand luxury Andaman positioning.
Fleet and itinerary segments
Evrima (flagship)
149-stateroom ultra-luxury yacht
Ritz-Carlton Yacht Collection's first purpose-built ultra-luxury yacht, launched 2022. 149 suites, butler service, open-bar, 1-to-1 crew ratio. Asia itineraries include Phuket, Krabi, Koh Samui calls; fares from USD 5,000 per person for 7-night cruises.
Ilma and Luminara
Expanded fleet entering service 2024-2025
Ilma (2024) and Luminara (2025) expand fleet to 3 yachts, enabling simultaneous Asia, Mediterranean, and Caribbean deployments. Andaman Thailand port calls are a signature Asia-season stop for wealthy US, European, and Australian guests.
Shore experiences
Curated Thailand destination experiences
Partners with Phuket and Krabi luxury hospitality operators for bespoke shore excursions: private island charters, Phang Nga Bay luxury tours, Lanna cooking experiences. Differentiates from mass-cruise shore excursions with private small-group formats.
Peer comparison — ultra-luxury cruise brands
Ritz-Carlton Yacht Collection
Parent
Marriott International
Ships (2025)
3
Max guests per ship
149
Silversea Cruises
Regent Seven Seas
Parent
Norwegian Cruise Line Holdings
Ships (2025)
7
Max guests per ship
750
Seabourn Cruise Line
Parent
Carnival Corporation
Ships (2025)
6
Max guests per ship
600
| Brand | Parent | Ships (2025) | Max guests per ship |
|---|---|---|---|
| Ritz-Carlton Yacht Collection | Marriott International | 3 | 149 |
| Silversea Cruises | Royal Caribbean Group | 12 | 596 |
| Regent Seven Seas | Norwegian Cruise Line Holdings | 7 | 750 |
| Seabourn Cruise Line | Carnival Corporation | 6 | 600 |
Watchpoints 2025-2026
Port access
Phuket deep-water berth constraints
Phuket lacks a permanent mega-cruise berth; ships must anchor and tender guests ashore. Krabi and Koh Samui have similar tendering requirements. Tender operations in monsoon swell (May-October) restrict seasonal scheduling of Andaman calls.
Competitive pressure
Silversea and Regent expanding Asia itineraries
Silversea Cruises (Royal Caribbean) and Regent Seven Seas are both expanding Asia ultra-luxury itineraries post-COVID, with Thailand calls increasing. Competition for Phuket and Samui berth windows intensifies as more vessels target the same peak-season slots.
HNW spend recovery
Ultra-HNW traveller recovery trajectory
Ultra-luxury cruise recovery depends on sustained HNW discretionary spend. Ritz-Carlton Yacht fares (USD 700-1,200 per person per night) expose the business to HNW consumer-confidence cycles more acutely than mass-market cruise operators.
Related Market profiles
Peers, parents, partners, agencies, and other Luxury Cruise actors.
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Amanpuri Phuket
Original Aman resort and a defining ultra-luxury Phuket hospitality anchor.
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Banyan Tree Phuket
Laguna Phuket luxury resort associated with villas, wellness and destination hospitality.
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Four Seasons Resort Koh Samui
Ultra-luxury hillside resort anchoring Koh Samui’s high-end hospitality tier.
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Reports featuring this profile
Related Market profiles
competitor
Amanpuri Phuket
Original Aman resort and a defining ultra-luxury Phuket hospitality anchor.
competitor
Banyan Tree Phuket
Laguna Phuket luxury resort associated with villas, wellness and destination hospitality.
competitor
Four Seasons Resort Koh Samui
Ultra-luxury hillside resort anchoring Koh Samui’s high-end hospitality tier.