Madrid Protocol Thailand
Madrid Protocol Thailand is Thailand's implementation of the Madrid Protocol (Madrid System for International Trademark) since 2017. Administered by Department of Intellectual Property (DIP) under Ministry of Commerce. Enables Thai applicants to file single international trademark applications covering 100+ member states (including USA, EU, China, Japan, Korea, Singapore). Co-exists with WIPO Hague Agreement (international design) implementation framework. Anchor of Thailand's structural IP-internationalisation framework for Thai-brand outbound expansion.
Profile overview
Madrid Protocol Thailand is Thailand's implementation of the Madrid Protocol (Madrid System for International Trademark) since 2017. Administered by Department of Intellectual Property (DIP) under Ministry of Commerce. Enables Thai applicants to file single international trademark applications covering 100+ member states (including USA, EU, China, Japan, Korea, Singapore). Co-exists with WIPO Hague Agreement (international design) implementation framework. Anchor of Thailand's structural IP-internationalisation framework for Thai-brand outbound expansion.
Business segments / Programs
International Trademark Filing
Single application, 100-plus member states
Thai applicants file international trademark applications via DIP under the Madrid Protocol, designating up to 120 member states in one WIPO filing. Cost per application: $580-80,000 depending on class count and designated states. Filing volume grew 18% year-on-year in 2023.
Thai Brand Outbound Expansion
ASEAN and global market brand protection
Thai food, fashion, and consumer-goods exporters use the Madrid Protocol to pre-register trademarks in China, USA, EU, Japan, and Korea before entering those markets. Thai outbound Madrid filings reached 1,200 annually in 2023.
Inbound Foreign Brand Protection
Foreign brands designating Thailand
Thailand receives approximately 15,000 inbound international trademark designations annually from foreign brand owners under the Madrid system. Key originating countries: China, USA, EU member states, Japan, and Korea.
Sector position — ASEAN trademark filing systems
Thailand (DIP)
Madrid Protocol member
Yes (since 2017)
Outbound filings 2023
~1,200
Inbound designations 2023
~15,000
Vietnam (NOIP)
Madrid Protocol member
Yes (since 2006)
Outbound filings 2023
~800
Inbound designations 2023
~18,000
Singapore (IPOS)
Malaysia (MyIPO)
Watchpoints 2025-2026
Digital IP
WIPO digital trademark modernisation
WIPO is expanding the Madrid System to cover non-traditional trademarks including sound marks, 3D marks, and animated marks. DIP is developing acceptance criteria for Thailand designation alignment.
GI Protection
Geographical indication cross-referencing
Thailand is developing GI (Geographical Indication) linkages under the Madrid system for Thai Hom Mali rice, Thai Silk, and Para rubber exports. GI-protected Thai products gain additional export market protections.
Enforcement
Anti-counterfeiting coordination with Customs
DIP and Thai Customs are tightening border-enforcement coordination, targeting infringing goods at Suvarnabhumi air cargo and Laem Chabang seaport. Madrid-registered marks gain border-watch priority status.
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Reports featuring this profile
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Bangkok Patana School
Largest Thai international school by enrolment (~2200 students); non-profit foundation; British, IB curriculum.
competitor
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Premium British international school Bangkok; Harrow School London franchise; ultra-premium tuition tier.
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