Thailand HR, Staffing & Recruitment Market Intelligence
Thai HR, staffing, recruitment ~THB 25B. JobsDB, JobThai, Adecco, Manpower, Robert Walters, Michael Page, PRTR; executive search, temp staffing, HR consulting.
Key takeaways
- 1
Thai HR, staffing, recruitment ~ (~) in 2024. Service mix: temp staffing, outsourcing ~ > permanent recruitment, search ~ > job boards, online ~ > HR consulting, rewards ~ > executive search ~.
- 2
Job boards: JobsDB (SEEK ASX: SEK subsidiary) is the dominant Thai job board; JobThai, JobBKK are the principal Thai-owned alternatives. LinkedIn Thailand is the professional-network, passive-candidate sourcing layer.
- 3
Temp staffing, outsourcing: Adecco Thailand (SIX: ADEN), ManpowerGroup Thailand (NYSE: MAN), Kelly Services Thailand (NASDAQ: KELYA), PRTR Group (private Thai). Large-format FMCG, call-center, logistics temp staffing.
- 4
Permanent, executive search: Robert Walters (LSE: RWA), Michael Page (PageGroup LSE: PAGE), Korn Ferry (NYSE: KFY), Heidrick & Struggles, Spencer Stuart, Egon Zehnder. Mid-to-senior professional, executive search across banking, tech, consumer, industrial.
- 5
HR consulting, rewards: Mercer (NYSE: MMC), Aon Thailand (NYSE: AON), Willis Towers Watson (NASDAQ: WTW) dominate compensation benchmarking, rewards design, actuarial, wellbeing. Big 4 Human Capital arms (Deloitte, EY, KPMG, PwC) on transformation programmes. PMAT is the HR professional body.
Executive summary
Thailand's HR, staffing, recruitment services market is ~ (~) in 2024, triangulated from SEEK/JobsDB Thailand, listed staffing parent disclosures (Adecco, Manpower, Robert Walters, PageGroup, Korn Ferry), Mercer/Aon/WTW compensation survey revenue, PMAT industry benchmarking. Service mix: temp staffing, outsourcing ~, permanent recruitment, search ~, job boards, online recruitment ~, HR consulting, rewards, surveys ~, executive search ~.[, , , , , ]
Job boards, online recruitment: JobsDB Thailand (SEEK ASX: SEK subsidiary) is the dominant Thai job board with the largest candidate database, employer base. JobThai is the principal Thai-owned alternative, traditionally stronger in SMEs, specific industries. JobBKK covers Bangkok-centric roles. LinkedIn Thailand provides professional-network, passive-candidate sourcing. Temp staffing, outsourcing: Adecco Thailand (SIX: ADEN), ManpowerGroup Thailand (NYSE: MAN), Kelly Services Thailand (NASDAQ: KELYA), PRTR Group (largest private Thai staffing) dominate FMCG, call-center, logistics, light-industrial temp, blue-collar, contract staffing.[, , , , , , ]
Permanent, executive search: Robert Walters (LSE: RWA), Michael Page (PageGroup LSE: PAGE), Korn Ferry (NYSE: KFY), Heidrick & Struggles, Spencer Stuart, Egon Zehnder cover mid-senior professional, C-suite, board-level search across banking, tech, consumer, industrial, healthcare. HR consulting, rewards: Mercer (NYSE: MMC, Marsh McLennan), Aon Thailand (NYSE: AON), Willis Towers Watson (NASDAQ: WTW) dominate compensation benchmarking surveys, rewards design, actuarial, wellbeing consulting. Big 4 Human Capital arms (Deloitte, EY, KPMG, PwC) on HR transformation, change, workforce strategy. Drivers: talent-market tightness in tech, data, AI, cybersecurity; MNC Thai subsidiary build-out, CLMV expansion; EEC industrial staffing; post-COVID hybrid-work transformation; BOI IBC, SkillsFuture-analogue upskilling programmes.[, , , , , , ]
Thai HR, staffing, recruitment market (THB billion, 2020-2024)
2020
Market (THB B)
18
Context
COVID hiring freeze; staffing contraction
2021
Market (THB B)
19
Context
Gradual rehiring; tech talent heats up
2022
Market (THB B)
21
Context
Great Resignation spills to SEA; wage inflation
2023
Market (THB B)
23
Context
AI, data, cyber skills premium
2024
Market (THB B)
25
Context
Steady; EEC, CLMV expansion demand
| Year | Market (THB B) | Context |
|---|---|---|
| 2020 | 18 | COVID hiring freeze; staffing contraction |
| 2021 | 19 | Gradual rehiring; tech talent heats up |
| 2022 | 21 | Great Resignation spills to SEA; wage inflation |
| 2023 | 23 | AI, data, cyber skills premium |
| 2024 | 25 | Steady; EEC, CLMV expansion demand |
Service mix (% FY2024)
Temp staffing, outsourcing
Share %
Leaders
Adecco, Manpower, Kelly, PRTR
Permanent recruitment, search
Share %
Leaders
Robert Walters, Michael Page, Korn Ferry
Job boards, online
Share %
Leaders
JobsDB, JobThai, JobBKK, LinkedIn
HR consulting, rewards
Share %
Leaders
Mercer, Aon, WTW, Big 4 Human Capital
Executive search
Share %
6%
Leaders
Korn Ferry, Heidrick, Spencer Stuart, Egon Zehnder
| Service | Share % | Leaders |
|---|---|---|
| Temp staffing, outsourcing | 42% | Adecco, Manpower, Kelly, PRTR |
| Permanent recruitment, search | 28% | Robert Walters, Michael Page, Korn Ferry |
| Job boards, online | 14% | JobsDB, JobThai, JobBKK, LinkedIn |
| HR consulting, rewards | 10% | Mercer, Aon, WTW, Big 4 Human Capital |
| Executive search | 6% | Korn Ferry, Heidrick, Spencer Stuart, Egon Zehnder |
Analyst framing
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Key figures
Selected anchors from the report evidence pack.
Thailand HR, staffing, recruitment size
SEEK, Mercer, Aon, PMAT
Temp staffing, outsourcing share
Staffing firm disclosures
Permanent recruitment, search share
PageGroup, Robert Walters disclosures
Job boards, online recruitment share
SEEK ASX filings, JobThai, JobBKK
HR consulting, rewards, surveys share
Mercer, Aon, WTW
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