Pet Food Manufacturing & ExportBronze report

Published April 2026Insight Research13 min read2026 Edition12 sources, 12 primary-gradeStrong source depth

Thailand Pet Food Export to Japan, EU, US Deep Dive

Thai pet food export ~USD 1.8-2.5B; world #1 wet pet food exporter. Thai Union Feedmill, Perfect Companion, CPF, multinational Mars, Hill's, Purina contract.

Key takeaways

1
Thai pet food export ~ FY2024; Thailand world #1 wet pet food exporter ~ global share.
2
Destination: Japan ~, EU ~, US ~, China+Korea+ASEAN ~, Middle East+Australia+others ~.
3
Wet pet food ~ (Thai specialty), dry kibble, treats ~, premium specialty ~remainder.
4
Operators: Thai Union Feedmill (SET: TFM), Perfect Companion Group, CPF (SET: CPF), Sun Frozen, Hill's, Mars contract.
5
Drivers: pet humanisation, premium, functional, grain-free, sustainable; Mars, Nestle Purina, Hill's, multinational reshore, Thai capacity expansion.

Executive summary

Thai pet food export reaches ~ FY2024 — Thailand is global #1 wet pet food exporter (~ global share); ~ canned, pouch wet pet food (Thai specialty leveraging tuna, chicken, protein, cold-fill canning, retort, ASEAN logistics gateway), ~ dry kibble, extruded, treats, chew, dental, premium specialty, therapeutic. Destination mix: Japan ~ (Mars Royal Canin, Pedigree, Whiskas, Nestle Purina contract anchor; Japanese pet humanisation, premium, indoor cat market); EU ~ (multinational private-label, premium, Aldi, Lidl, Carrefour, Tesco, Rewe); US ~ (Petco, Petsmart, Walmart, Costco, Mars, Hill's, brand contract); China, Korea, ASEAN ~; Middle East, Australia, others ~.^{[, , , , ]}

Operators: Thai Union Feedmill (SET: TFM) — Thai Union (SET: TU) seafood-adjacent feedmill, pet food OEM, private-label leveraging tuna, protein, cold-chain, Thai Union global brand portfolio relationships; world #1 wet pet food positioning. Perfect Companion Group (Thai parent of Me-O, SmartHeart, Bellotta, private-label OEM, ASEAN leadership) — largest Thai-owned branded pet food, ASEAN regional, cross-border export, ME-O #1 cat food brand Thailand. Charoen Pokphand Foods (CPF) — integrated meat, protein, Asia Aquaculture, pet food adjacency leveraging chicken, meat by-product, supply chain. Sun Frozen Foods, Hill's Pet Nutrition Thailand (Hill's Asia hub), Mars Petcare contract Thai facility (Mars manufactures in Thailand for ASEAN, selective Asian markets).^{[, , , ]}

Drivers, regulation, ESG: Pet humanisation, premium, functional, grain-free, sustainable, therapeutic, raw-fed, freeze-dried, dental-treat, treat global trend drives Thai capacity expansion, multinational outsourcing reshore. Multinational pet food brand: Mars Petcare (Royal Canin, Pedigree, Whiskas, Iams, Eukanuba, Nutro, Cesar), Hill's Pet Nutrition (Science Diet, Prescription Diet), Nestle Purina (Pro Plan, Purina One, Friskies, Tidy Cats) anchor Thai contract manufacturing volumes. Regulation: DLD Department of Livestock Development pet food production, export licensing, animal feed regulation, safety, traceability; Japan MAFF, JPFA standard; FEDIAF EU Pet Food Industry standard; AAFCO, US FDA, APHIS US standard; AVA Singapore, ASEAN regional. ESG, sustainability, insect-protein, alternative-protein, plant-based, omega-3 fish-oil, functional ingredient, traceability emerging premium themes.^{[, , , , ]}

Thai Union Feedmill, Perfect Companion, CPF, Mars, Hill's, Purina, DLD, Customs, MAFF, FEDIAF, AAFCO, Pet Food Industry, UN Comtrade, SCB EIC

Data as of: FY2024-Q1 2026

Thai pet food export destination mix (% of FY2024 ~USD 1.8-2.5B)

Japan (Mars, Nestle Purina contract anchor)

Share %

28%

Anchor, brand

Royal Canin, Pedigree, Whiskas, Pro Plan; pet humanisation, indoor cat

EU (multinational private-label, premium)

Share %

26%

Anchor, brand

Aldi, Lidl, Carrefour, Tesco, Rewe, Edeka private-label, multinational

US (Petco, Petsmart, brand contract)

Share %

22%

Anchor, brand

Petco, Petsmart, Walmart, Costco, Mars, Hill's contract

China, Korea, ASEAN

Share %

14%

Anchor, brand

Chinese pet humanisation, Korean, ASEAN regional growth

Middle East, Australia, others

Share %

10%

Anchor, brand

GCC pet care, Australian, Latin America niche

Destination	Share %	Anchor, brand
Japan (Mars, Nestle Purina contract anchor)	28%	Royal Canin, Pedigree, Whiskas, Pro Plan; pet humanisation, indoor cat
EU (multinational private-label, premium)	26%	Aldi, Lidl, Carrefour, Tesco, Rewe, Edeka private-label, multinational
US (Petco, Petsmart, brand contract)	22%	Petco, Petsmart, Walmart, Costco, Mars, Hill's contract
China, Korea, ASEAN	14%	Chinese pet humanisation, Korean, ASEAN regional growth
Middle East, Australia, others	10%	GCC pet care, Australian, Latin America niche

Customs, Pet Food Industry, MAFF, FEDIAF, AAFCO, UN Comtrade, SCB EIC triangulation

Data as of: FY2024

Analyst framing

Why this report

Thai pet food export is world-#1-wet-pet-food, Japan-28%/EU-26%/US-22% mix, Thai Union Feedmill, Perfect Companion, CPF, Mars/Hill's/Purina contract anchor, premium-humanisation-driven structural growth.

Wet pet food, multinational contract, premium, ESG playbooks

Wet pet food, Thai specialty: Thailand is global #1 wet pet food exporter (~30-35% global share, ~USD 1.0-1.3B value) leveraging tuna, chicken, protein, cold-fill canning, retort, ASEAN logistics gateway, skilled labour, GMP compliance, multinational supply-chain trust. Wet pet food (canned, pouch) is premium-tier vs commodity dry kibble; Japanese, Western pet humanisation drives indoor cat, premium dog, therapeutic diet wet pet food consumption. Thai Union Feedmill (SET: TFM) — Thai Union seafood-adjacent, pet food OEM, private-label, Thai Union global brand portfolio relationships; ~USD 800M-1.2B revenue, ~70% export. Perfect Companion Group (Thai parent of Me-O, SmartHeart, Bellotta, private-label OEM, ASEAN leadership) — Me-O #1 cat food brand Thailand, ASEAN regional, cross-border export, ~THB 8-12B revenue.

Multinational contract: Mars Petcare (Royal Canin, Pedigree, Whiskas, Iams, Eukanuba, Nutro, Cesar, Bakery, treats), Nestle Purina (Pro Plan, Purina One, Friskies, Tidy Cats, Mighty Dog), Hill's Pet Nutrition (Science Diet, Prescription Diet veterinary therapeutic), Spectrum Brands, General Mills Blue Buffalo, Smucker Big Heart Pet Brands, multinational pet food brand anchor Thai contract manufacturing volumes; multinational reshore, supply-chain diversification post-COVID, China-decoupling, India, Vietnam, Thai capacity expansion drive Thai OEM share. CPF (SET: CPF) — integrated meat, protein, Asia Aquaculture, pet food adjacency leveraging chicken, meat by-product, supply chain. Sun Frozen Foods, Hill's Pet Nutrition Thailand (Hill's Asia hub), Mars Petcare contract Thai facility manufacture in Thailand for ASEAN, selective Asian markets.

Premium, ESG, drivers, regulation: Pet humanisation, premium, functional, grain-free, sustainable, therapeutic, raw-fed, freeze-dried, dental-treat, insect-protein, alternative-protein, plant-based, omega-3 fish-oil, traceability emerging premium themes globally, driving Thai capacity expansion. Japan MAFF, JPFA Japan Pet Food Association standard governs Japanese pet food import, Thai supplier compliance; FEDIAF (European Pet Food Industry Federation) standard governs EU; AAFCO, US FDA, APHIS govern US. Sustainability, insect-protein (black-soldier-fly, cricket, mealworm), alternative-protein, cell-cultured, plant-based emerging niche. ESG-buyer, Petco, Petsmart, Walmart, Costco, Mars, Nestle, Hill's audit, supplier-certification, traceability requirements drive premium pricing.

Scenarios to 2031

Bull: humanisation, premium, multinational reshore

Export ~USD 4.5B

Pet humanisation, premium, functional, therapeutic, insect-protein, sustainable scale globally; multinational Mars, Nestle, Hill's, Purina reshore, Thai capacity expansion; Thai Union Feedmill, Perfect Companion, CPF scale.

Base case

Export ~USD 3B

Steady growth; Thai Union Feedmill, Perfect Companion, CPF, multinational contract stable; premium, functional gradual.

Bear: Vietnam, China direct compete, cost

Export ~USD 2.2B

Vietnam, China direct, competing supply scales, erodes Thai share; cost, capacity stress; multinational diversify away from Thai concentration.

Unlock the full report

Wet pet food, multinational contract, premium, ESG playbooks, scenarios.

Unlock deep dive·$99

Need more than the web report? Ask for a scoped export or source appendix.

Every report keeps visible citations and source metadata. Terms.

Related reports

Thailand Pet Care & Veterinary Services Deep Dive

Deep-dive into Thai pet care services, veterinary, pet shop, pet insurance, grooming, boarding ~THB 40-55B FY2024. Drivers: ~18-22M companion animals (13-15M dogs, 5-7M cats), urban pet-parenting, aging pet demographic, premiumisation. Mix: veterinary ~40% (clinic, hospital, specialist, imaging), pet shop, retail, online ~28%, premium, mid-market pet food retail ~18%, grooming, spa, boarding ~10%, pet insurance, wellness plan ~4%. Operators: Royal Canin, Hill's, Purina, Pedigree (Mars, Nestle), Me-O, SmartHeart (Perfect Companion Group), Kasetsart Vet Hospital, Chulalongkorn Vet, Tosakun, Thong Lor, pet shops, Bangkok Insurance/Dhipaya/Viriyah pet-insurance, CPF/Thai Union pet food export, private label.

Open report →

Thailand Pet Food Manufacturing & Export Market Intelligence

Thailand surged to #2 global pet food exporter in 2024 — USD 2.67B of shipments, +29% YoY, with the US taking nearly a third of the volume. The listed operator stack is unusually clean: i-Tail (SET: ITC), Thai Union (SET: TU) via Petkind, Asian Sea Corporation (SET: ASIAN), plus CP-owned Perfect Companion and the Mars Petcare Thai subsidiary. This report covers the 2024 export step-up, operator economics, FDA, EUDR compliance exposure, and a 5-year scenario band.

Open report →

Thailand Chicken Export to Japan & EU Deep Dive

Deep-dive into Thai chicken export to Japan, EU, UK, Middle East, Korea, ASEAN. Thailand is #4 global exporter (after Brazil, US, EU-27) shipping ~1M tonne/yr valued ~USD 3.5-4B; Japan ~52%, EU+UK ~24%, Middle East, Korea, ASEAN ~16%, other ~8%. Post-2004 Avian Influenza pivot structurally shifted Thailand from raw-frozen broiler to high-value cooked, processed product. Certification: DLD, MAFF/MAAJA, EU DG SANTE, JAS, HACCP, CCP, GAP, halal/Shariah. Listed: CPF, BTG, GFPT. Private, multinational: Cargill Thailand, Saha Farms, Laemthong. EU TRQ, Japan tariff-quota, post-2022 Avian Influenza outbreaks, Brazil, Ukraine, Poland competition, feed cost, baht/yen FX shape margin.

Open report →

Thailand Tuna Can, Frozen Seafood Export Deep Dive

Deep-dive into Thailand's world #1 canned tuna export position (~40-45% global share); ~USD 5-7B canned tuna export FY2024, frozen seafood, value-added cooked. Thai Union (TUF SET: TU) world's largest tuna processor, owns Chicken of the Sea (US), John West (UK, Netherlands), Mareblu (Italy), Petit Navire (France), King Oscar (Norway), Genova (US); Sea Value, Pataya, Royal, Songkla Canning major Thai processors. Frozen seafood (shrimp, squid, cuttlefish, cooked), value-added, ready-to-eat segment growing. Sustainability, IUU fishing, EU yellow-card 2015-2019 reform, WCPFC, ISSF, ESG buyer, MSC certification, fair-trade compliance dominant.

Open report →