Insight

Reference

·

Supporting source

Thai beer duopoly share

~95%

As ofFY2024·Sources3·Supporting

ThaiBev (Chang), Boon Rawd (Singha), Leo (Boon Rawd) hold ~95% of Thai beer; Heineken, Carlsberg, smaller players fill the rest.

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Figure in context

ThaiBev (Chang), Boon Rawd (Singha), Leo (Boon Rawd) hold ~95% of Thai beer; Heineken, Carlsberg, smaller players fill the rest.

ThaiBev (Chang), Boon Rawd (Singha), Leo (Boon Rawd) hold ~95% of Thai beer; Heineken, Carlsberg, smaller players fill the rest.

Time scope

FY2024

Source basis

Supporting source

Interpretation notes

What this tells you

ThaiBev (Chang), Boon Rawd (Singha), Leo (Boon Rawd) hold ~95% of Thai beer; Heineken, Carlsberg, smaller players fill the rest.

What not to do with it

Duopoly: ThaiBev ~45-50%, Boon Rawd group ~45-50%; fragmented remainder.

Related figures

Adjacent numbers that add context without drowning the value.

FY2024
~THB 430B

Thai beverages market size

Euromonitor, Kantar, listed 56-1

FY2024
~THB 280B

ThaiBev group revenue

ThaiBev 56-1 FY2024, SGX filings

FY2024
~THB 50B

Osotspa, Carabao combined revenue

OSP, CBG 56-1 FY2024

FY2024
~THB 6-7B

Ichitan Group revenue

Ichitan 56-1 FY2024

Report context

Thailand Beverages Market Intelligence

Thailand's beverage market reached approximately THB 430B in FY2024. Alcoholic beverages (~48%) dominate by value: beer (~28%) led by Thai Beverage Chang, Boon Rawd Singha/Leo duopoly; spirits (~20%) led by ThaiBev SangSom/Mekong, compounded whisky. Non-alcoholic (~52%): soft drinks, water, energy drinks (Osotspa M-150, Carabao), RTD tea (Ichitan), coffee, dairy, functional. Excise Tax, sugar-tax tier schedule, Alcohol Control Act define regulatory structure.

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Atlas actors in this figure's reports

Profiles covered in the report that cite this number.

Boon Rawd Brewery / Singha Corporation

Thailand's oldest brewery; private family-held; Singha, Leo beer, Purra water; ~30-35% Thai beer share.

Carabao Group

Listed Thai energy drink; Carabao brand, UK, global export; FY2024 revenue ~THB 20B; Chelsea FC, Carabao Cup sponsorship.

Ichitan Group

Listed Thai RTD green tea specialist; founder Tan Passakornnatee; FY2024 revenue ~THB 6B.

Osotspa

Listed Thai energy drink, OTC, pharmacy leader; M-150, Lipovitan; FY2024 revenue ~THB 29B.

Sermsuk

Listed TCC/ThaiBev-related Thai beverage manufacturer; Crystal drinking water, Est Cola, Oishi bottling.

Thai Beverage (ThaiBev)

TCC Group beverage flagship; Chang beer, SangSom spirits, F&N, Oishi; FY2024 revenue ~THB 290B; SGX-listed.

Thai beer duopoly share · Insight