Insight

Reference

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Primary source

Thai beverages market size

~THB 430B

As ofFY2024·Sources3·Primary

Thai beverages — alcoholic (beer, spirits), non-alcoholic (soft drinks, bottled water, functional, coffee) combined retail value.

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Figure in context

Thai beverages — alcoholic (beer, spirits), non-alcoholic (soft drinks, bottled water, functional, coffee) combined retail value.

Thai beverages — alcoholic (beer, spirits), non-alcoholic (soft drinks, bottled water, functional, coffee) combined retail value.

Time scope

FY2024

Source basis

Primary source

Interpretation notes

What this tells you

Thai beverages — alcoholic (beer, spirits), non-alcoholic (soft drinks, bottled water, functional, coffee) combined retail value.

What not to do with it

Use the linked report for interpretation and keep basis differences explicit.

Related figures

Adjacent numbers that add context without drowning the value.

FY2024
~THB 280B

ThaiBev group revenue

ThaiBev 56-1 FY2024, SGX filings

FY2024
~95%

Thai beer duopoly share

Euromonitor, ThaiBev, Boon Rawd disclosure

FY2024
~THB 50B

Osotspa, Carabao combined revenue

OSP, CBG 56-1 FY2024

FY2024
~THB 6-7B

Ichitan Group revenue

Ichitan 56-1 FY2024

Report context

Thailand Beverages Market Intelligence

Thailand's beverage market reached approximately THB 430B in FY2024. Alcoholic beverages (~48%) dominate by value: beer (~28%) led by Thai Beverage Chang, Boon Rawd Singha/Leo duopoly; spirits (~20%) led by ThaiBev SangSom/Mekong, compounded whisky. Non-alcoholic (~52%): soft drinks, water, energy drinks (Osotspa M-150, Carabao), RTD tea (Ichitan), coffee, dairy, functional. Excise Tax, sugar-tax tier schedule, Alcohol Control Act define regulatory structure.

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Atlas actors in this figure's reports

Profiles covered in the report that cite this number.

Boon Rawd Brewery / Singha Corporation

Thailand's oldest brewery; private family-held; Singha, Leo beer, Purra water; ~30-35% Thai beer share.

Carabao Group

Listed Thai energy drink; Carabao brand, UK, global export; FY2024 revenue ~THB 20B; Chelsea FC, Carabao Cup sponsorship.

Ichitan Group

Listed Thai RTD green tea specialist; founder Tan Passakornnatee; FY2024 revenue ~THB 6B.

Osotspa

Listed Thai energy drink, OTC, pharmacy leader; M-150, Lipovitan; FY2024 revenue ~THB 29B.

Sermsuk

Listed TCC/ThaiBev-related Thai beverage manufacturer; Crystal drinking water, Est Cola, Oishi bottling.

Thai Beverage (ThaiBev)

TCC Group beverage flagship; Chang beer, SangSom spirits, F&N, Oishi; FY2024 revenue ~THB 290B; SGX-listed.

Thai beverages market size · Insight