Reference
·Supporting source
Thailand top tutoring chain share (2024)
Aksorn ~18%
Aksorn Charoen Tat leads the Thailand tutoring chain market with roughly 18% revenue share per industry triangulation, followed by OnDemand at approximately 14%, Be Smart at 11%, and Brain at 8%. The top-4 control approximately 51% of branded chain revenue; the remainder is spread across smaller chains (Da'vance, Enconcept, RuangGuru-style online entrants) and a long tail of independent tutor schools. The bricks-and-mortar segment remains fragmented, but online/blended platforms are consolidating share faster following the COVID-era pivot to live online classes.
Figure in context
Aksorn Charoen Tat leads the Thailand tutoring chain market with roughly 18% revenue share per industry triangulation, followed by OnDemand at approximately 14%, Be Smart at 11%, and Brain at 8%. The top-4 control approximately 51% of branded chain revenue; the remainder is spread across smaller chains (Da'vance, Enconcept, RuangGuru-style online entrants) and a long tail of independent tutor schools. The bricks-and-mortar segment remains fragmented, but online/blended platforms are consolidating share faster following the COVID-era pivot to live online classes.
Interpretation notes
What this tells you
Aksorn Charoen Tat leads the Thailand tutoring chain market with roughly 18% revenue share per industry triangulation, followed by OnDemand at approximately 14%, Be Smart at 11%, and Brain at 8%. The top-4 control approximately 51% of branded chain revenue; the remainder is spread across smaller chains (Da'vance, Enconcept, RuangGuru-style online entrants) and a long tail of independent tutor schools. The bricks-and-mortar segment remains fragmented, but online/blended platforms are consolidating share faster following the COVID-era pivot to live online classes.
What not to do with it
Values in percent of branded chain revenue. Long tail dominates absolute headcount of tutor schools.
Related figures
Adjacent numbers that add context without drowning the value.
Thailand OBEC public school enrolment (2020-2024)
Office of the Basic Education Commission, Ministry of Education statistical yearbook, National Statistical Office
Thailand tutoring sector revenue (2020-2024)
Kasikorn Research Center, Thailand Development Research Institute, industry estimates, operator filings
Thailand O-Net Mathayom 6 average score (2024)
National Institute of Educational Testing Service, Ministry of Education, OBEC academic results report
Thailand annual live births (2014-2024) — demographic cliff
Ministry of Interior civil registration, National Statistical Office, NESDC demographic projections
Thailand international school enrolment (2024)
International Schools Association of Thailand, Bangkok Post education coverage, operator disclosures
Thailand Equitable Education Fund (EEF) disbursement (FY2024)
Equitable Education Fund, Ministry of Education, Bangkok Post education coverage