Reference
·Supporting source
Thailand tutoring sector revenue (2020-2024)
~THB 28B (2024)
Thailand's tutoring industry generated an estimated THB 28 billion in 2024 per industry triangulation of Kasikorn Research Center and TDRI sector estimates, recovering from the COVID-era dip to THB 24-25 billion in 2020-2021. The bricks-and-mortar tutor school category (cram schools) anchors roughly 65% of revenue, with online/blended platforms at 25% and one-on-one tutoring at 10%. Demand is concentrated in Mathayom 3 and Mathayom 6 cohorts preparing for TGAT/TPAT university entrance exams and the gifted-program selection cycle. Aksorn Charoen Tat, OnDemand, Be Smart, and Brain are the largest chains.
Figure in context
Thailand's tutoring industry generated an estimated THB 28 billion in 2024 per industry triangulation of Kasikorn Research Center and TDRI sector estimates, recovering from the COVID-era dip to THB 24-25 billion in 2020-2021. The bricks-and-mortar tutor school category (cram schools) anchors roughly 65% of revenue, with online/blended platforms at 25% and one-on-one tutoring at 10%. Demand is concentrated in Mathayom 3 and Mathayom 6 cohorts preparing for TGAT/TPAT university entrance exams and the gifted-program selection cycle. Aksorn Charoen Tat, OnDemand, Be Smart, and Brain are the largest chains.
Interpretation notes
What this tells you
Thailand's tutoring industry generated an estimated THB 28 billion in 2024 per industry triangulation of Kasikorn Research Center and TDRI sector estimates, recovering from the COVID-era dip to THB 24-25 billion in 2020-2021. The bricks-and-mortar tutor school category (cram schools) anchors roughly 65% of revenue, with online/blended platforms at 25% and one-on-one tutoring at 10%. Demand is concentrated in Mathayom 3 and Mathayom 6 cohorts preparing for TGAT/TPAT university entrance exams and the gifted-program selection cycle. Aksorn Charoen Tat, OnDemand, Be Smart, and Brain are the largest chains.
What not to do with it
Values in THB billion. Triangulated estimate; no single official series tracks the full tutoring sector.
Related figures
Adjacent numbers that add context without drowning the value.
Thailand OBEC public school enrolment (2020-2024)
Office of the Basic Education Commission, Ministry of Education statistical yearbook, National Statistical Office
Thailand O-Net Mathayom 6 average score (2024)
National Institute of Educational Testing Service, Ministry of Education, OBEC academic results report
Thailand top tutoring chain share (2024)
Kasikorn Research Center, industry estimates, operator filings and disclosures
Thailand annual live births (2014-2024) — demographic cliff
Ministry of Interior civil registration, National Statistical Office, NESDC demographic projections
Thailand international school enrolment (2024)
International Schools Association of Thailand, Bangkok Post education coverage, operator disclosures
Thailand Equitable Education Fund (EEF) disbursement (FY2024)
Equitable Education Fund, Ministry of Education, Bangkok Post education coverage