Insight

Reference

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Supporting source

·Preview

LINE OA share of Thai ecosystem revenue

~34%

As ofFY2024·Sources3·Supporting

Official Account messaging, ad revenue is the largest revenue line (~34%), ahead of LINE MAN Wongnai delivery (~22%), LINE BK digital banking (~14%), LINE Pay (~10%) and LINE SHOPPING (~8%).

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Figure in context

Official Account messaging, ad revenue is the largest revenue line (~34%), ahead of LINE MAN Wongnai delivery (~22%), LINE BK digital banking (~14%), LINE Pay (~10%) and LINE SHOPPING (~8%).

Official Account messaging, ad revenue is the largest revenue line (~34%), ahead of LINE MAN Wongnai delivery (~22%), LINE BK digital banking (~14%), LINE Pay (~10%) and LINE SHOPPING (~8%).

Time scope

FY2024

Source basis

Supporting source

Interpretation notes

What this tells you

Official Account messaging, ad revenue is the largest revenue line (~34%), ahead of LINE MAN Wongnai delivery (~22%), LINE BK digital banking (~14%), LINE Pay (~10%) and LINE SHOPPING (~8%).

What not to do with it

Use the linked report for interpretation and keep basis differences explicit.

Related figures

Adjacent numbers that add context without drowning the value.

FY2024
~54M

LINE Thailand monthly active users

LY Corp, DataReportal, LINE for Business

FY2024
~4M+

LINE Official Account business accounts

LINE for Business Thailand

FY2024
~USD 300-500M+

Thailand LINE ecosystem revenue

LY Corp annual report, LINE MAN Wongnai, LINE BK

FY2024
~USD 50-100M

Thai LINE sticker economy

LY Corp, LINE Creators Market

Report context

Thailand LINE Ecosystem Deep Dive

Deep-dive into LINE's Thailand ecosystem — ~54 million monthly active users (~75%+ population penetration), making Thailand LINE's #1 global market outside Japan. Services: LINE Messenger (chat, voice, video), LINE Official Account (OA — business messaging, 4M+ accounts), LINE Pay (digital wallet, QR payment), LINE BK (Kasikorn, LINE Financial digital bank launched 2020), LINE MAN Wongnai (food delivery, local services unicorn post-2020 merger), LINE SHOPPING (e-commerce, affiliate), LINE TV (video, entertainment), LINE Stickers (Thai sticker economy USD 50-100M annually), LINE Games, LINE TODAY (news aggregator). Monetisation mix: OA ~34%, MAN Wongnai ~22%, LINE BK ~14%, LINE Pay ~10%, LINE SHOPPING ~8%, Stickers, Games, TV, TODAY, other ~12%. Thailand revenue estimated USD 300-500M+ across all services. Parent: LY Corp (TYO: 4689, post-2023 Z Holdings, LINE merger). Competitive set: Facebook Messenger, WhatsApp (lower penetration), Shopee, Lazada (commerce), Grab (delivery).

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Atlas actors in this figure's reports

Profiles covered in the report that cite this number.

Advanced Info Service (AIS)

Thailand's largest mobile, fibre operator with adjacent data-centre, edge-compute assets; GULF-SingTel controlled post-2023 JV.

Kasikornbank

Top-4 commercial bank with the deepest retail, SME franchise — THB 4.3–4.4T FY2024 assets and the LINE BK digital-banking JV.

LINE BK

Thailand's first licensed digital bank — KBANK × LINE joint venture, launched October 2020; 5M+ users FY2024.

LINE MAN Wongnai

Thailand's largest consumer tech unicorn and the SCBX-backed quick-commerce platform heading into a 2026 SET listing.

Rabbit LINE Pay

Messaging-app, BTS Skytrain-embedded wallet — LINE × BTS JV with deep Bangkok transit distribution.

Apichatpong Weerasethakul (Filmmaker)

Thai filmmaker and Palme d'Or laureate (Uncle Boonmee Who Can Recall His Past Lives, 2010), the highest-profile Thai auteur in the global art-house cinema circuit.

LINE OA share of Thai ecosystem revenue · Insight