Insight

Reference

·

Primary source

LINE Thailand monthly active users

~54M

As ofFY2024·Sources3·Primary

LINE Thailand MAU represents ~75%+ of the Thai population. Thailand is LINE's #1 global market outside Japan — penetration far exceeds Facebook Messenger, WhatsApp locally.

Download CSV ↓Compare plans →

Figure in context

LINE Thailand MAU represents ~75%+ of the Thai population. Thailand is LINE's #1 global market outside Japan — penetration far exceeds Facebook Messenger, WhatsApp locally.

LINE Thailand MAU represents ~75%+ of the Thai population. Thailand is LINE's #1 global market outside Japan — penetration far exceeds Facebook Messenger, WhatsApp locally.

Time scope

FY2024

Source basis

Primary source

Interpretation notes

What this tells you

LINE Thailand MAU represents ~75%+ of the Thai population. Thailand is LINE's #1 global market outside Japan — penetration far exceeds Facebook Messenger, WhatsApp locally.

What not to do with it

Use the linked report for interpretation and keep basis differences explicit.

Related figures

Adjacent numbers that add context without drowning the value.

FY2024
~4M+

LINE Official Account business accounts

LINE for Business Thailand

FY2024
~USD 300-500M+

Thailand LINE ecosystem revenue

LY Corp annual report, LINE MAN Wongnai, LINE BK

FY2024
~34%

LINE OA share of Thai ecosystem revenue

LY Corp, LINE MAN Wongnai, LINE BK

FY2024
~USD 50-100M

Thai LINE sticker economy

LY Corp, LINE Creators Market

Report context

Thailand LINE Ecosystem Deep Dive

Deep-dive into LINE's Thailand ecosystem — ~54 million monthly active users (~75%+ population penetration), making Thailand LINE's #1 global market outside Japan. Services: LINE Messenger (chat, voice, video), LINE Official Account (OA — business messaging, 4M+ accounts), LINE Pay (digital wallet, QR payment), LINE BK (Kasikorn, LINE Financial digital bank launched 2020), LINE MAN Wongnai (food delivery, local services unicorn post-2020 merger), LINE SHOPPING (e-commerce, affiliate), LINE TV (video, entertainment), LINE Stickers (Thai sticker economy USD 50-100M annually), LINE Games, LINE TODAY (news aggregator). Monetisation mix: OA ~34%, MAN Wongnai ~22%, LINE BK ~14%, LINE Pay ~10%, LINE SHOPPING ~8%, Stickers, Games, TV, TODAY, other ~12%. Thailand revenue estimated USD 300-500M+ across all services. Parent: LY Corp (TYO: 4689, post-2023 Z Holdings, LINE merger). Competitive set: Facebook Messenger, WhatsApp (lower penetration), Shopee, Lazada (commerce), Grab (delivery).

Open report →

Atlas actors in this figure's reports

Profiles covered in the report that cite this number.

Advanced Info Service (AIS)

Thailand's largest mobile, fibre operator with adjacent data-centre, edge-compute assets; GULF-SingTel controlled post-2023 JV.

Kasikornbank

Top-4 commercial bank with the deepest retail, SME franchise — THB 4.3–4.4T FY2024 assets and the LINE BK digital-banking JV.

LINE BK

Thailand's first licensed digital bank — KBANK × LINE joint venture, launched October 2020; 5M+ users FY2024.

LINE MAN Wongnai

Thailand's largest consumer tech unicorn and the SCBX-backed quick-commerce platform heading into a 2026 SET listing.

Rabbit LINE Pay

Messaging-app, BTS Skytrain-embedded wallet — LINE × BTS JV with deep Bangkok transit distribution.

Apichatpong Weerasethakul (Filmmaker)

Thai filmmaker and Palme d'Or laureate (Uncle Boonmee Who Can Recall His Past Lives, 2010), the highest-profile Thai auteur in the global art-house cinema circuit.

LINE Thailand monthly active users · Insight