Reference
·Supporting source
Rabbit LINE Pay — monthly active transaction base
~5–8M monthly active users
Rabbit LINE Pay — a joint venture between Rabbit Group (the BTS transit-card operator) and LINE Corporation (KakaoTalk's Japanese parent, now merged into LY Corporation) — operates one of Thailand's second-tier e-wallet platforms. The service integrates with the LINE messaging app's 55+ million Thai monthly active users, allowing in-chat payments and merchant QR transactions. Monthly active users are estimated at 5–8 million; the platform's growth has been constrained by strong bank-app competition from KBANK's K PLUS (the most-downloaded Thai financial app) and SCB Easy. Rabbit LINE Pay's strategic advantage is the BTS transit integration: the Rabbit card functions as both a stored-value transit card and an e-wallet top-up vehicle, retaining a captive commuter audience across Bangkok's BTS Skytrain network.
Figure in context
Rabbit LINE Pay — a joint venture between Rabbit Group (the BTS transit-card operator) and LINE Corporation (KakaoTalk's Japanese parent, now merged into LY Corporation) — operates one of Thailand's second-tier e-wallet platforms. The service integrates with the LINE messaging app's 55+ million Thai monthly active users, allowing in-chat payments and merchant QR transactions. Monthly active users are estimated at 5–8 million; the platform's growth has been constrained by strong bank-app competition from KBANK's K PLUS (the most-downloaded Thai financial app) and SCB Easy. Rabbit LINE Pay's strategic advantage is the BTS transit integration: the Rabbit card functions as both a stored-value transit card and an e-wallet top-up vehicle, retaining a captive commuter audience across Bangkok's BTS Skytrain network.
Rabbit LINE Pay — a joint venture between Rabbit Group (the BTS transit-card operator) and LINE Corporation (KakaoTalk's Japanese parent, now merged into LY Corporation) — operates one of Thailand's second-tier e-wallet platforms. The service integrates with the LINE messaging app's 55+ million Thai monthly active users, allowing in-chat payments and merchant QR transactions. Monthly active users are estimated at 5–8 million; the platform's growth has been constrained by strong bank-app competition from KBANK's K PLUS (the most-downloaded Thai financial app) and SCB Easy. Rabbit LINE Pay's strategic advantage is the BTS transit integration: the Rabbit card functions as both a stored-value transit card and an e-wallet top-up vehicle, retaining a captive commuter audience across Bangkok's BTS Skytrain network.
Time scope
FY2023
Source basis
Supporting source
Interpretation notes
What this tells you
Rabbit LINE Pay — a joint venture between Rabbit Group (the BTS transit-card operator) and LINE Corporation (KakaoTalk's Japanese parent, now merged into LY Corporation) — operates one of Thailand's second-tier e-wallet platforms. The service integrates with the LINE messaging app's 55+ million Thai monthly active users, allowing in-chat payments and merchant QR transactions. Monthly active users are estimated at 5–8 million; the platform's growth has been constrained by strong bank-app competition from KBANK's K PLUS (the most-downloaded Thai financial app) and SCB Easy. Rabbit LINE Pay's strategic advantage is the BTS transit integration: the Rabbit card functions as both a stored-value transit card and an e-wallet top-up vehicle, retaining a captive commuter audience across Bangkok's BTS Skytrain network.
What not to do with it
Use the linked report for interpretation and keep basis differences explicit.
Related figures
Adjacent numbers that add context without drowning the value.
PromptPay — annual transaction volume
Bank of Thailand Payment Systems Report, ITMX statistics
Thailand total card payment spend (debit and credit)
Bank of Thailand Financial Institutions Report, Nilson Report Thailand
True Money e-wallet — registered user base
Ascend Money press releases, BOT electronic-payment provider registry
BOT Thailand Payment Systems (TPS) modernisation — key milestones
Bank of Thailand Thailand Payment Systems Roadmap, BOT Payment Systems Report
Report context
Atlas actors in this figure's reports
Profiles covered in the report that cite this number.