Reference
·Primary source
Thailand chained restaurant format mix (FY2024)
QSR 32%, casual 28%
Quick-service restaurants lead the Thai chained format mix at roughly 32 percent of chained-segment revenue in FY2024, driven by KFC, McDonald's, Pizza Hut, Burger King, Subway, Bonchon, The Pizza Company, and Mister Donut. Casual-dining chains (Sizzler, MK Suki, Yayoi, ZEN, AKA, Tetsu) hold roughly 28 percent. Hot-pot, BBQ buffet formats (MK Suki, Sukishi, Shabu-shi, Hot Pot Inter-buffet, AKA, Tetsu) represent roughly 18 percent — a uniquely Thai-Chinese sub-segment with limited Western analogue. Cafe, dessert chains (Starbucks, Cafe Amazon, After You, Mikka) cover roughly 15 percent. Cloud kitchens and virtual brands operating delivery-only formats account for roughly 7 percent and rising.
Figure in context
Quick-service restaurants lead the Thai chained format mix at roughly 32 percent of chained-segment revenue in FY2024, driven by KFC, McDonald's, Pizza Hut, Burger King, Subway, Bonchon, The Pizza Company, and Mister Donut. Casual-dining chains (Sizzler, MK Suki, Yayoi, ZEN, AKA, Tetsu) hold roughly 28 percent. Hot-pot, BBQ buffet formats (MK Suki, Sukishi, Shabu-shi, Hot Pot Inter-buffet, AKA, Tetsu) represent roughly 18 percent — a uniquely Thai-Chinese sub-segment with limited Western analogue. Cafe, dessert chains (Starbucks, Cafe Amazon, After You, Mikka) cover roughly 15 percent. Cloud kitchens and virtual brands operating delivery-only formats account for roughly 7 percent and rising.
Interpretation notes
What this tells you
Quick-service restaurants lead the Thai chained format mix at roughly 32 percent of chained-segment revenue in FY2024, driven by KFC, McDonald's, Pizza Hut, Burger King, Subway, Bonchon, The Pizza Company, and Mister Donut. Casual-dining chains (Sizzler, MK Suki, Yayoi, ZEN, AKA, Tetsu) hold roughly 28 percent. Hot-pot, BBQ buffet formats (MK Suki, Sukishi, Shabu-shi, Hot Pot Inter-buffet, AKA, Tetsu) represent roughly 18 percent — a uniquely Thai-Chinese sub-segment with limited Western analogue. Cafe, dessert chains (Starbucks, Cafe Amazon, After You, Mikka) cover roughly 15 percent. Cloud kitchens and virtual brands operating delivery-only formats account for roughly 7 percent and rising.
What not to do with it
Values in percent of chained-restaurant segment revenue. Cloud-kitchen share has roughly doubled from ~3 percent pre-COVID.
Related figures
Adjacent numbers that add context without drowning the value.
Thailand food-service total revenue (2020-2024)
SCB EIC Food Service Outlook, Krungsri Research Restaurant Industry, National Statistical Office Food Service Establishment Survey
Thailand chained restaurant and QSR segment revenue (2020-2024)
SCB EIC, Krungsri Research, MINT, CRG
Minor Food (MINT) segment revenue (2020-2024)
Minor International 56-1 annual filing, MINT investor relations, SET disclosures
Central Restaurants Group (CRG) revenue (FY2024)
Central Retail Corporation 56-1, CRG operating disclosures, Yum Brands Thailand market commentary
LMWN-GrabFood post-Foodpanda duopoly share
LINE MAN Wongnai funding announcements, Grab Holdings Thailand segment reporting, Delivery Hero Asia exit announcement, SCB EIC
7-Eleven ready-to-eat QSR substitution share
CP All 56-1 annual filing, CPF commissary disclosures, SCB EIC convenience-store coverage, Krungsri Research
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